Wednesday, March 9, 2022

PERG Newsletter: March 2022

 

| PERG News: March 2022 | 
In This Issue


PERG is delighted to announce a full line up of in-person events for 2022. Read on to hear the details and be sure to register in advance. 

PERG members are invited to join our public google calendar for industry events. Is your company holding an event you’d like others to know about? We’ll put it on the calendar. Let us know.

PERG Coffee Breaks. Coffee Breaks are posted on ESTA’s YouTube Channel. The Coffee Break series was born of necessity during the COVID times, but now they are just too much fun to stop. They are live virtual sessions with experts and industry leaders on topics that are of interest to rental companies. If you have a topic worthy of discussion, please let us know. Check out our recent conversation with Tile.

PERG General Membership Meeting at NAB

| PERG News: March 2022 |

You should have already received an invitation for the PERG General Membership Meeting at NAB. Signs are good that NAB will be well attended this year, despite some lingering hesitancy. The PERG Membership meeting is on Monday, April 25th from 4-7 pm. Wine, beer, beverages, hors d’oeuvres socializing are the main event. The presentation portion will be relatively short, but we have some exciting news to share with our members, so don’t miss it. The event is NOT being held in its usual location. Attendees must be registered ahead of time to attend.


Non-members are encouraged to come check out the meeting.
Sponsorship opportunities are still available. Interested? Let us know.




AICP/PERG Co-hosted Events for 2022

| PERG News: March 2022 |

The AICP and PERG will once again be cohosting the Cinco de Mayo party in Culver City on May 3rd and the Oktoberfest bash in New York city in October. These social/networking events bring the commercial production companies together with our members. It is a good party, enjoyed by all, and a terrific opportunity to build relationships with industry partners. Watch your email for invitations to the ACIP/PERG Cinco de Mayo party coming soon.

The AICP/PERG Cinco de Mayo Party is May 3rd 6:30-9:30 pm.



PERG Rental House Breakfast at the Cine Gear Expo

| PERG News: March 2022 |

The days of Cine Gear being hosted at the iconic Paramount Studios backlot are over. We loved it and its very sad, but our philosophy is that we need to just get over it and not let it ruin the fact that LA still has its own home-grown industry trade show in Cine Gear. PERG will host its Rental House Breakfast in true style, at Tom’s Watch Bar, right across the street and walking distance to the LA Convention Center. A full breakfast, nutritious or decadent; you choose. Come early get easy parking, walk to our event, then join the show when it starts at 10 or continue to hang out—breakfast is 8:30-10:30 am, Saturday June 11th. 



PERG Coffee Break: Tracking Devices

| PERG News: March 2022 |


Many camera and lighting rental companies have wondered about the viability of integrating trackers into high dollar equipment to track equipment in case of theft, to help locate misplaced equipment, or even just to locate items in a large rental facility. On March 1st, in most recent installment of PERG’s virtual Coffee Break series, we invited members to ride along as we went on a fact-finding mission investigating the capabilities and limitations of state-of-the-art Bluetooth tracking technology. Tile's National Sales Manager, Mark Bony, and Senior Director of Hardware Engineering, Muhammad Umair describe powerful developments in tracking devices and possibilities for integration. We invited Tile because they are a well-recognized brand with product in 195 countries and a top seller. We don’t really know yet if Bluetooth or GPS tracking devices might have value for the rental industry, but we do want to stay informed about the pros and cons of this evolving technology. We invited equipment manufacturers and case manufacturers to join the meeting and help inform members on their experiences. Josh Kaye, Innerspace Cases, describes how they have done integrations for customers. PERG Council Member and Rental Manager at Koerner Camera, Sally Spaderna, hosts the PERG Coffee Break.


In a fast-moving presentation, Mark Bony shows the various product form factors, the app, the features, and the short setup process. Among the notable takeaways from the discussion are the following. Although Bluetooth trackers have a limited range, they have distinct advantages over GPS devices. They have a long battery life, three-years for some devices, whereas GPS devices batteries may need to be recharged daily. They can be as small as a sticker. They work as a network so that if they come into proximity with any phone or device that has the Tile app, they will relay their location. With billions of devices sold, Tile has a very high rate of success in locating items via this “crowd-sourced” network. A QR code is printed on the trackers, which gives the finder a direct link to the owner. As many as 250 tracking devices can be associated with an account. Mark points out, you can easily set up multiple accounts and the app can easily jump between them, so it is expandable beyond 250. The limitation may be the processing power of the phone or tablet.

In a recent development, Tile was bought by Life 360, which is an app that uses cell-phone triangulation to share user location with specific people such as family members or company staff. Integration with Life 360 will further enable the finder technology.


We hope you check out the video. Please “like” and subscribe to our channel so you can get notified when PERG and ESTA post new Coffee Break videos.

New Member Spotlight

| PERG News: March 2022 |


In this issue we are pleased spotlight two new PERG members, both of them manufacturers, Atlas Lens Co., and ASTERA. The Member Spotlight will be a regular feature of the PERG Newsletter, welcoming new members and sharing a little of the interesting histories and insights about the companies.

Atlas Lens Co.

Atlas Lens Co. is a new American lens company focused on making high quality anamorphic lenses for cinematography. The company is helmed by CEO/Product Manager Dan Kanes. Forrest Schultz is the Lead Designer and Scott Dewald is the Chief Optical Engineer. Russell Bell is the company’s VP of Operations. Atlas is known for making high quality, vintage style anamorphic lenses with modern conveniences at a fair market value price. What sets the company apart is that it is owned and run by cinematographers. Kanes says “Our key mission is to make anamorphic cinematography more personal and more accessible to current filmmakers as well as the new generation of filmmakers and content creators!”

Dan Kanes, CEO/Product Manager, Atlas Lens Co.

The Atlas team with hackey sack cake.

Atlas primarily sells lenses to camera rental companies and cinematographers who own their own equipment. Kanes says “Our philosophy of design is primarily user driven, powered by engineering and unconventional attitudes.” The company culture is also probably unconventional for a lens company. “Not everyone knows this, but we like to play hacky-sack for 20 minutes a day, as many days a week as we possibly can.” The company has around 25 employees including engineers, technicians, marketing, and sales. Their team is “very capable, tight-knit and focused on learning and being productive - but also able to have a lot of fun together.”

Atlas Lens Company’s 16,000 sq. ft. custom designed facility also has a quirk. “Our facility where we design, build, and market our lenses is at the intersection of Glendale and Burbank Blvd. Half the building is in Burbank and half is in Glendale.” 


ASTERA

ASTERA is a manufacturer of advanced LED lights with a mission to launch smart products that do not exist in the market already and that make the life easier for the users. 

ASTERA was founded by Norbert Ernst, a successful serial entrepreneur and skilled engineer. One of the first to see the potential of a battery-powered, remote-controlled RGB LED tube with customizable effects like fire and fade, in 2005 ASTERA’s first tubes that were built into cocktail tables and covered with a stretch fabric. In 2007, Ernst moved to Shenzhen, China where he started a small factory. Originally, ASTERA was an OEM manufacturer but in 2010, after designing and manufacturing for two event companies, it launched its own product line aimed at the event market. Within a short time gaffers took notice of the highly portable and controllable lights, and in 2018 ASTERA designed its first light for the film industry, the highly successful Titan Tube.

ASTERA CEO Norbert Ernst 

Today ASTERA manufactures a range of battery-powered, remote-controlled lights for the film/broadcast and stage/event industries. The products contain a lot of features, making them very flexible in use. ASTERA puts special focus on its RGB-mint-amber LED engines, which not only reach a high CRI but also lead to a wide range of white tones and outstanding colors through the spectrum. Colors and effects can be precisely selected via app or wireless DMX. 

ASTERA has an office for R&D, marketing, and after-sales in Munich, Germany, an office in Hongkong for international sales, as well as its own factory in Shenzhen, China. 

ASTERA Sales and Marketing Director, Sebastian Bueckle

Spring Dates Announced for Mental Health First Aid Training

Mental Health First Aid Training Classes for March and April 2022 are now posted on the Behind the Scenes website at btshelp.org/mhfa. Make a difference by knowing how to start a conversation with someone you are worried about, how to listen non-judgmentally, and refer them to appropriate support.

The course is delivered in two parts. The first is a two-hour self-paced online course that must be completed prior to a 6 hour virtual live instructor led session. Go to btshelp.org/mhfa to learn more and to select the date and time you wish to attend the virtual live session. Classes are being offered on March 15, 16, 19 and 30 and on April 3, 6, 19 and 29. Upon completing the course you will become a certified Mental Health First Aider which is valid for three years.

The registration fee is $125. IATSE Members and those working under IATSE agreements may be eligible for Training Trust Fund reimbursement upon proof of successful completion of the course. A limited number of partial and full scholarships are available to individuals not eligible for reimbursement. Private group classes of 15 -20 are available – contact mailto:mhfa@btshelp.org for information. Training for Canadians is available through the AFC at https://afchelps.ca/mhfa.

Do you know how to respond if you see someone who is deeply depressed, having a anxiety attack, or showing signs of alcoholism or substance use? Just as CPR helps you assist an individual having a heart attack, Mental Health First Aid helps you assist someone experiencing a mental health or substance use-related issue.

You’ll learn about the risk factors and warning signs of mental health and substance use problems, the 5-step ALGEE action plan to help someone who is developing a problem or is in crisis, and the available professional, peer and self-help resources.

Make 2022 the year you took an active role in helping to care for those you work with. Don’t miss this opportunity to expand your skill sets by learning how to identify, understand and respond to signs of distress in your colleagues and help make our workplaces healthier and safer spaces for all. Visit btshelp.org/mentalhealth to see all the available tools and resources.



Bystander Intervention in the Entertainment Industry Webinars Announced

Do you know how to safely intervene if you see a co-worker being bullied or intimidated? In only one hour you will learn five easily accessible tools, illustrated by relevant scenarios, for use in any workplace to safely intervene without the worry of retaliation. 

The Behind the Scenes Mental Health Initiative is partnering with Hollaback!, a social justice organization that specializes in education around bullying and harassment, to present a one hour webinar “Bystander Intervention in the Entertainment Workplace.” The free webinar will be offered three times to accommodate industry work schedules: Sunday, March 20th at 12pm Eastern, Monday, March 28th at 8pm Eastern, and Sunday April 10th at 3pm Eastern. Principal Hollaback! trainer, Dax Valdes, an experienced entertainment industry professional, will lead these interactive sessions that ensure attendee anonymity.

The webinars are free but advance registration is required in order to receive the zoom login. Please visit btshelp.org/bystander to select a registration link for the date of your choice.

BTS’ 2019 survey strongly indicated that bullying, harassment and intimidation is a common workplace stressor throughout sectors of the entertainment industry. These behaviors create a physically and psychologically unsafe workplace for everyone. This training will teach you how to safely intervene and help to make a difference.

Hollaback!’s goal is to reduce instances of workplace disrespect and harassment by giving individuals the tools they need to disrupt those perpetrating it. You will learn the 5Ds of bystander intervention methodology - distract, delegate, document, delay, and direct. 98% of attendees leave Hollaback! trainings committed to intervening if they witness disrespect or harassment at work.

This webinar is offered as part of an ongoing “Stop Bullying” campaign launched by the Mental Health Initiative in 2021. Available resources include a set of posters to raise awareness of words, actions and behaviors that constitute bullying, harassment or intimidation; information for those who are targets of, or bystanders to, bullying behavior; information to empower individuals to Be Informed, Be Aware, Show Support, and Take Action; and a sample policy and procedures to identify, investigate and resolve instances of bullying, harassment or intimidation and to provide support to those who experience these behaviors. 


PERG General Announcements

 | PERG News: March 2022 |


Used Equipment at Auction

Tiger Group has three major AV sales slated for the second quarter.  The secured creditor of Pacific Theatres has enlisted Tiger to liquidate the remaining theatres in Southern California, Chicago & Bethesda.  PRG has once again enlisted us to auction select live event and professional AV gear from its existing rental inventories. The sale features digital cameras, lenses and projectors by manufacturers such as Arri, Barco, Canon, Christie, Fuji, Panasonic, Red, Sony and Zeiss. Stored at locations in California, Illinois and New Jersey. Bidding for this latest online auction of PRG surplus inventory opens on April 19, at 10:30 a.m. (PT) , and closes on April 26, at 10:30 a.m. (PT). For asset photos, descriptions, bidding and other information, visit https://soldtiger.com/sales/cameras-lenses-projectors/. Finally, we are excited to be selling the Surplus Gear for Red Star Pictures on May 24th.  For further information, email: auctions@tigergroup.com or call (805) 497-4999.

The PNW Lens Summit!

The long awaited in-person Lens Summit is finally on the horizon, with close to 30 manufacturers exhibiting the latest cinema lens technology and products.

Lens Summit is the premier Cinema Lens celebration featuring technology, training and education.
The event is held at the Koerner Camera in Portland, Oregon on May 13-14.

Thursday, January 20, 2022

PERG Newsletter: January 2022

   

| PERG News: January 2022 | 

In this Issue:

PERG Member Input Poll: Please Weigh In on PERG’s 2022 Topics


PERG wants to bring our members topical, useful, practical insights and information on the unique challenges faced by rental companies. Please take five minutes to give us input and we will run with it. Your ideas drive what we do. 

PERG’s (Hopeful) Plans for In-Person Events in 2022

| PERG News: January 2022 |


The pandemic has continually thrown everyone curveballs, and all we can do is hope for the best and plan for the worst. PERG is currently planning a full slate of in-person events for 2022 in the hopes that the COVID skies will clear and give us an opportunity to see each other in person. 

PERG Member Calendar

PERG maintains a public Google Calendar that includes all the trade shows and PERG meetings/events. Subscribe on Google to add it to your calendar resources. (If you have an event to add to the calendar, let Harry know). 

Rundown on PERG’s Planned Events for 2022
• March 20 - ASC Awards Watch Party
• April 25 - PERG General Membership Meeting at NAB
• May 3 - AICP/PERG Cinco de Mayo Party in Los Angeles
• June 11 - Rental House Breakfast at the Cine Gear Expo
• June 23-25 - PERG Rental Workshops at Filmscape Chicago
• Early October - AICP/PERG Oktoberfest Diner in New York

PERG General Membership Meeting at NAB
The $50 fee is waived until April 8, 2022.
Use this registration code (Code: PR04) for free access to the exhibit floor and any other activity at the show that is listed as 'open to all', or use this link which auto populates the code into registration form

We have some details about PERG’s General Membership Meeting at NAB. This year the meeting will be hosted on the show floor on NABs “Create Inspiration Zone” from 4-6:30 pm on Monday, April 25th. We'll start with the general meeting, around 4pm, for which we expect to have some exciting announcements. The meeting will be followed by socializing/networking with beer, wine, and snacks from 5:15 on. It is an exceptional opportunity to see friends and colleagues from around the country. Having the event in Central Hall will make it easier for exhibitors to attend.

Rental House Breakfast at the Cine Gear Expo
Sadly, the days of Cine Gear being hosted on the Paramount backlot may be over. Instead, the event will once again be held at the Los Angeles convention center in downtown LA. PERG is planning to host the Rental House Breakfast on Saturday morning, June 11th. It is yet to be determined if the breakfast will be held on the convention center premises or at another venue that is walking distance to the convention center.

PERG Rental Workshops at Filmscape Chicago
PERG is excited to announce an exciting new event in our annual lineup. Working with Filmscape Chicago and service technicians of the major manufacturers, PERG/Filmscape will host a series of professional-level intensive educational workshops exclusively for PERG member rental company service personnel. The “factory” training is intended to provide service technicians with new skills and enhance each participant’s range of repair services and depth of knowledge. The workshop sessions for rental companies are on June 23-24, the Thursday and Friday before the Filmscape trade show, Saturday and Sunday June 25-26. 

PERG will notify members by email when the workshops are ready to be announced and registration opens.

You can registrater for Filmscape trade show now at filmscapechicago.com

The workshop is in the planning stages now. We want to know from our members what specific equipment repairs or modifications you would like to be able to do inhouse that you can’t already. Are there other areas of knowledge that your staff would like to learn more about (wireless connectivity, data handling, other equipment maintenance, remote production, contracts, insurance, marketing, etc.) Please take this short poll and let us know.

Sponsorship Opportunities
PERG events are funded by the support of PERG’s annual sponsors and by companies sponsoring individual events. If your company may be interested in supporting PERG, we encourage you to find out more and reach out to us. 

PERG thanks our 2022 Annual Sponsors:
ARRI, Inc. (ARRI Rental, Illumination Dynamics), ASTERA, Camera One, Duclos Lenses, Dynamic, Litegear, Panavision, Taylor & Taylor Associates, Zeiss



Lens Summit in Person at Koerner Camera Systems - Portland, OR

| PERG News: January 2022 |


Koerner Camera plans to return to an in-person event scheduled for May 12 (Lens Tech training), and 13-14 (Trade Show).

The Lens Summit is a unique and popular event, providing Lens Tech training for rental companies from a wide variety of manufacturers, followed by an intimate but focused (pardon the pun) trade show all about lenses. The event, created by Koerner Camera, and taking place in their Portland office, was described by the Film & Digital Times this way "The beauty of the Lens Summit is that it’s small enough, focused enough, and casual enough for attendees and vendors to have a real opportunity for one-to-one interaction."

During the pandemic, Koerner revamped the event as a “virtual summit.” According to the website, “The Virtual Lens Summit is an online trade show and community gathering of sorts where manufacturers present their latest cinema products, creating a real-time discussion with the end users of these products on the technical and creative sides. The Virtual Lens Summit was born out of the pandemic travel restrictions which required Koerner Camera to cancel the 2020 Pacific Northwest Lens Summit, which had become the cinema lens trade show. To keep the fire burning, we created the Virtual Lens Summit with the desire to get together on an international level to present products, exchange ideas, information and ultimately reach more people.” Past Lens Summits are available on the Koerner Camera YouTube Channel.

PERG Coffee Breaks, 2022

| PERG News: January 2022 |


In 2022, PERG will continue the PERG Coffee Break series. It is an opportunity to hear from thought leaders, experts, and fellow PERG members. We need to hear your ideas for speakers and topics. 


Throughout the pandemic PERG has endeavored to continue its core function of focusing attention on challenges and opportunities for equipment rental companies and to bring the community together, albeit virtually. Starting in 2020, PERG started hosting PERG Coffee Breaks—one hour (or shorter) Zoom meetings. Topics included: legal questions about vaccination, the Behind the Scenes Mental Health Initiative, equipment leasing, large format lens projection, care of Lithium-ion batteries, fostering diversity and inclusion in the workforce, and others, ending the year with four sessions for Year-End Technology Roundup. 

We acknowledge that everyone suffers from virtual-meeting fatigue at this point, the Coffee Breaks have been well attended, with 50 to 100 people checking in for the events. They have had benefits beyond enabling PERG members to hear from experts during the pandemic. Members can view the meetings later on ESTA’s YouTube channel. The virtual meetings have also proved valuable in responding relatively quickly to developments. PERG has been able to engage more frequently with equipment manufacturers and other vendors to the rental community. 

PERG’s executive body, the PERG Council, is working on new programs and initiatives to support the industry. We look forward to making an exciting announcement later this year.  



Cinematography World – BAFTA Longlists



Cinematography World is offering PERG members a FREE annual subscription to the magazine! Pay only shipping. Contact Harry.

See their coverage of the BAFTA’s 2022 Film Awards.



PERG 2021 Year-End Technology Roundup

| PERG News: January 2022 |


Written by Karl G. Ruling is ESTA’s Senior Technical Standards Manager. He also serves as Protocol’s Technical Editor. Karl can be reached at karl.ruling@esta.org.

In November of 2021, PERG held a series of four virtual events, called the Year-End Technology Roundup, inviting representatives from thirty top manufacturers to speak to our membership about what is new and what is on the horizon in camera, lens, and lighting technology. The aim of the event was to enable vendors and rental companies to reconnect in the wake of cancelled or poorly attended trade shows throughout 2021. The following article was prepared for the Winter 2022 Protocol, journal of ESTA. You can read it online at http://estalink.us/protocolonline (available January 12th). To receive a hard copy of this issue, please email Beverly.Inglesby@esta.org.”

I miss trade shows. For me, who rarely has a production budget and isn’t shopping, they were a chance to see friends and make new ones, and to see where the entertainment industry is going and what people find useful now. I look forward to being able to attend them again, but PERG offered four PERG Year-End Technology Roundup sessions in November that were a good substitute. Three were like new products breakfasts and the fourth was a panel discussion of the near-future for the video production industry. I found them interesting—and, since I attended them virtually from my home office, I wasn’t restricted to new product breakfast coffee-and-muffins. I could eat and drink whatever I wanted: pizza and beer or crêpes and calvados!

If you missed the sessions in November, you didn’t totally miss them. The sessions were recorded and are now free online at ESTA’s YouTube website, http://estalink.us/xmcfh. What you’ll miss watching the recordings is the chance to enter Zoom break-out rooms to chat with the presenters. However, the sidebar for this story gives you the presenters and links to their websites, so you can follow up for more information. I’ll not give you a detailed summary here—you can watch the presentations online—but I will highlight what I found interesting.

What I found particularly interesting in the “Lighting and Grip” session on November 14th were the discussions of light color/camera interaction, controlling lighting without a large lighting control desk, and a couple of LED lamps that screw into an E26 socket. The ARRI presentation (in particular) talked a lot about carefully controlling the lighting in mixed reality shoots—shoots with real actors and props in front of a virtual scene, and image on an LED cyclorama. (ARRI also had a pitch for the continuing importance of HMI sources for motion picture production, but nobody showed any new HMI luminaires.) Aputure showed some LED luminaires that can be controlled from an app, and LiteGear’s Spectrum OS2 ballasts allow color and intensity control without needing a lighting control desk. Aputure and Astera both had color-changing light bulbs that will fit a table lamp’s socket. The Aputure bulb can run on batteries—useful for a location shoot in a derelict building—and both it and the Astera lamps offer precise color control. My first thought is that these would be good for effects, and they would be, but they’d be great for carefully tuning the light from practical sources to match the ambient lighting. Cameras do not see color the same way human eyes do. Sometimes cameras miss color differences people see, and other times they exaggerate them. (The mix of light from the windows and the white LEDs in my home office makes some strangely colorful Zoom sessions.)

The November 9th session, “Camera and Camera Accessories,” had several presentations on batteries. Every camera shown was digital and can be battery-powered. LED luminaires are often mains-powered, but many can run on battery power. With a battery system that will work for lights and camera, a production company can shoot almost anywhere with little hassle. Another hassle-reducer was Rip-Tie’s cable ties with RFID. You can wave a reader over a pile of cables going in or out of the shop, and they’re identified and logged. The reader also can find a cable that is misplaced—yeah that one, over there. SmallHD showed a compact, bright, 4K monitor, while First Mile Technologies and Teradek showed low-latency video streaming systems. Together these point toward real-time monitoring, remote monitoring, and remote file storage on “the Cloud.” All these help assure a director that the camera is capturing what needs to be seen and that the images are secure.

The November 11th session on lenses and lens accessories interested me because I had no idea that some people want to customize these expensive, precision optical instruments. The Angenieux (Band Pro) pitch for the Optimo lens series, for example, is that they offer three points of customization. You can add filters or change lens elements to add flare, to change the shape of iris seen in the flare, and affect the quality of the ボケ, a Japanese word meaning “blurriness” but sounding much better in Japanese. (It’s pronounced bōkeh in Japanese, with the first syllable longer, not louder, and something close to that in American.) This is the soft blurriness of the background or foreground elements when a shot has a shallow depth of field. The blurriness can be attractive, interesting, or distracting. The lens presentations attempted to describe lens bokeh as well as sharpness, focus range, and size of the sensor they can cover. Some of the artistic image qualities of lenses (e.g. flare) could be produced in post-production, but that’s another step and many directors want to see what’s being recorded now. There’s a real movement toward doing effects in-camera rather than in post. (At Showlight Mike Bauman described the use of a matte box to create flashing police light flare on the image in-camera. Bauman explained that the cinematographer, Matty Libatíque, likes to have the look he wants “baked into the file,” not added later. See the Summer 2021 Protocol.)

The final session on November 18th was a panel discussion, “Riding the Next Wave of Technological Evolution.” It was basically a rosy prediction of the future for the video production industry. COVID-19 is not going away, but there is a high rate of vaccination in our industry, and digital workflows make it possible to get things done without being at risk of catching or spreading contagion. The pandemic shut down the industry for months at the same time it drove up the demand for movies, television, and streaming services. There’s now tremendous demand for content, and it is possible to provide it. Michael Cioni predicted that the next four years are going to be great, and Stephan Ukas-Bradley agreed.

There was discussion of the benefits and likely future of “camera to cloud” and replacing physical media. Ukas-Bradley said camera-to-cloud is wonderful, and editing on the cloud is wonderful, but it will be at least three to four years before this is mainstream. Brandon Cooper noted that connectivity bandwidth is a limitation, but he saw hope in the expanding 5G infrastructure. “Imagine being able to shoot camera-to-cloud anywhere!”

“Camera-to-cloud” has real advantages, but some of them are psychological. Cioni says it cuts the anxiety of the director, and the director’s anxiety tends to filter throughout the production. Camera-to-cloud is the end of “Oh, what do the dailies show, are we getting this?” Ukas-Bradley predicted that virtual production and LED walls are here to stay (not like 3D, which comes and goes). Virtual production makes COVID controls relatively easy; it lets a lot of the crew stay at home.

LED walls and virtual production have increased the importance of metadata and having it tied to image and sound data at a moment in time. The general opinion was that metadata has to be transmitted in a form that is universal, with well-understood names so we can understand what needs to be sent and used. The chain of custody of the metadata breaks down in many productions and that is bad. Cioni argued for automating metadata and data sharing. Data must not be lost, but production team members often don’t meet each other, so we need another way to ensure that people have the data and metadata, and know what it is, when they need it.

The pandemic had created a content dearth, so now the industry is busy, but Ukas-Bradley said this has made it hard to get enough gear—and who is going to do the work? We need training for people to work with modern technology. Gary Adcock half-jokingly said rental houses need people in house who understand IP addressing. This is basic knowledge, but getting a network to work—and everything is networked—can founder on very basic configuration rocks.

Of course, there was more. It was an interesting and thoughtful discussion of the video production industry and how we can work efficiently and safely. It had me looking into game engines (good for virtual production) and hand-cranked cameras (which don’t need batteries and often had built-in in-camera effects). Game engines were touched on in the presentations, hand-cranked cameras were not, but both suggest that the PERG Year-End Technology Roundup was a stimulating series of presentations—almost as good as a couple of days at a trade show! Check them out at http://estalink.us/xmcfh.


PERG 2022 Year-End Technology Roundup Schedule

• November 4th: Lighting and Grip

Aputure. Brandon Le (Product Marketing Manager) discussed their next-level LED lighting technology. https://www.aputure.com/

ARRI. John Gresch (Senior VP of Sales and Marketing) gave updates on the Orbiter and SkyPanel product lines. https://www.arri.com/en/lighting

ASTERA. Jesper Soerensen (Field Rep) demonstrated two new products: PixelBrick and NYX Bulb. https://astera-led.com


Kino Flo. Frieder Hochheim (Founder/President of Kino Flo Lighting Systems) provided a glimpse into the future of Kino Flo, now that it is part of Chauvet. It wasn’t a product pitch at all! https://www.kinoflo.com

LiteGear. Paul Royalty (VP of Sales) explained the benefits of the latest Spectrum Litemats firmware updates. https://www.litegear.com

LumenRadio. Sean Dane (US Sales Manager) discussed “The Next Generation” of wireless DMX products—Stardust, Aurora, and Luna. LumenRadio chips are used in wireless-enabled lighting instruments across the industry. https://lumenradio.com

Prolycht. Mitch Gross (North America Strategic Sales) presented the benefits of RGBACL LEDs with the Orion 300 FS Spotlight. https://www.prolycht.com

Ratpac Controls. Nick Stabile (VP of Sales and Marketing) took on the hot topic of data distribution, covering Ratpac’s Data Sphere and Unity boxes. https://ratpaccontrols.com

ROSCO/DMG. Emily Stadulis at DMG spoke about the DASH CRMX. https://us.rosco.com/en

Rob’s Rain Hats. Derek Hammer (President of Rob’s Rain Hats and Hammer Lighting and Grip) described a wide range of custom-fitted rain protection for today’s sensitive electronic lighting units, generators, ballasts, et cetera. https://www.robsrainhats.com

Vitec. Tim Duff (Technical Sales Specialist) talked about the new Gemini 1x1 Hard, Vitec’s acquisition of Quasar Science, and the Apollo App control platform. https://www.litepanels.com


• November 9th: Camera and Camera Accessories

ARRI. Chase Hagen (Technical Rep) spoke about the new Hi-5 Hand Unit. https://www.arri.com/en

Anton Bauer. Ted Doubov (Technical Sales Manager) talked new directions for battery technology and AB’s 26 V ecosystem. https://www.antonbauer.com/en/

Blockbattery. Cody Mendoza (Sales and Marketing Specialist) highlighted the advantages and unique technology of the HCL-1600 battery pro block battery. https://blockbattery.com/

CORE SWX. Joe Teodosio (Chief Technical Officer) spoke about their new all-encompassing mobile power station, the Maverick, a next generation block battery system for cinema and lighting applications. https://coreswx.com/


Chrosziel. Timm Stemann (CEO) talked about cable management systems that can be attached to cameras, and various handles and mounts for cameras. https://www.chrosziel.com/

First Mile Technologies. Bahaa Zantout (Technical Account Manager) and Peter Fairlie (Chief Technology Officer) talked portable connectivity to the Internet, live video streaming, set link streaming, and more. https://firstmile.tech/

Preston Cinema Systems. Howard Preston (President) presented their new Hand Unit 4/LR 2 products. https://prestoncinema.com/

RED. James Lucarelli (Manager of Global Sales and Product Education) describes the powerful new V-RAPTOR 8k camera. https://www.red.com/

Rip-Tie. Peter Rosenfeld (Manger, Sales and Marketing) demonstrated RFID-enabled cable wraps, RipWrap (an alternative to gaffer tape), and Rip-Tie mini for small cables bundles. https://riptie.com/

SONY. Paul Healy (National Account Manager) talked about “beyond cinema”—multicamera events and live capture. https://pro.sony/ue_US/products/digital-cinema-cameras

Teradek/Wooden Camera/SmallHD. David Bredbury (Product Manager) spoke about the SmallHD Cine13 4k production monitor and Colin McDonald spoke on Teradek’s Bolt 4k LT MAX. https://teradek.com/ and https://smallhd.com/


• November 11th: Lens and Lens Accessories

ARRI. Art Adams (Cinema Lens Specialist) focused on ARRI’s Signature Zooms. https://www.arri.com/en/camera-systems/cine-lenses/arri-signature-zoom-lenses

Angenieux (Band Pro). Randy Wedick (Senior Technical Consultant) magnified the subject of Angenieux Compact Zooms. https://www.angenieux.com/

Atlas. Dan Kanes (CEO) detailed the unique characteristics of the expressive and dynamic Orion Series anamorphic primes and Orion Silver Edition. https://atlaslensco.com/

Cooke. Eric Johnston (Director of Business Development) described the Anamorphic/i full frame plus primes. https://www.cookeoptics.com/

Chrosziel. Timm Stemann (CEO) talked about the Zoomer (FX6 and FX9 Universal Servo Drive), the Fujinon Premista Servo Drive and Chrosziel’s lens test projector and collimator. https://www.chrosziel.com/


Duclos. Matthew Duclos described the Duclos focus and distortion chart systems. https://www.ducloslenses.com/collections/test-equipment

Fujifilm. Stosh Durbacz (Sales and Product Development) spoke about the Premista 28-100 Zoom lens. https://www.fujifilm.com/us/en/business/optical-devices/cine-lens/premista

Leitz. Seth Emmons (Director of Communications) gave updates on the new full-frame Elsie lenses and other products. https://www.leitz-cine.com/elsie

Musashi Optical. Michael Burnham (National Sales Manager) presented the Takumi 2, 29 – 120mm T2.9 large format lens and announcing a brand new lens accessory. http://www.musashi-opt.co.jp/global/Takumi2.html

Zeiss. Snehal Patel (Head of Cinema Sales) presented the Zeiss Supreme Prime Radiance Lenses. https://www.zeiss.com/consumer-products/us/cinematography/supreme-prime-lenses.html


• November 18th: Panel Discussion: Riding the Next Wave of Technological Evolution

The panel discussion focused on the future of remote collaboration and connectivity in production and virtual production.

Brandon Cooper: Visionary FirstMile Technology

Michael Cioni: Futurist, Chief Technologist, Frame.Io / Adobe

Stephan Ukas-Bradley: VP Strategic Business Development and Technology

Gary Adcock (moderator): DP, technology consultant, and speaker on digital cinema workflows.

Gary Adcock