Showing posts with label EWI. Show all posts
Showing posts with label EWI. Show all posts

Friday, September 11, 2026

PERG Congratulates Damián Ortiz on completion of EWI program

| PERG News: September 2026 |



Before joining PERG’s EWI program, Damián was already showing up at rigging trainings and other industry events in the Albuquerque area, eager to join lighting and grip crews out in the field. Damián immediately stood out as a diligent and hard-working team member greeting everyone with a smile. Sam Gordon from Serious Grippage highlighted his “natural propensity for attention to detail,” and she noted how this attention to detail allowed him to “pick up skills and protocols quickly. His desire to take on new challenges was on full display when we helped get him trained to drive our vehicles. We have several large box trucks in our fleet that can look a little daunting. However, with some instruction and encouragement, Damián was driving 3-Ton box trucks very comfortably.”

Damián Ortiz

Damián got to see the rental house in full swing through a busy political season which required quick turnarounds on large equipment packages and grip trucks. He was able to join owner Ryan Halsey on set to see his careful prep work translated to efficient systems on set for the crew. As Damián explored more lighting systems, he found himself gravitating towards lighting control and networking and is pursuing ways to deepen his knowledge on DMX, wireless DMX, and control systems and networking.

Damián Ortiz and Cherie Harris, Netflix 

From all of us at PERG and ESTA– Congratulations, Damián! We look forward to supporting you along the way as you light your path forward.

Wednesday, June 24, 2026

PERG Celebrates EWI Trainees as New Cohort Begins


As PERG prepares to welcome a new group of participants into the Equitable Workforce Initiative (EWI), we are pleased to recognize one of the program's current success stories. Sponsored by Netflix, the EWI program provides entry-level employees at PERG member companies with six months of structured, hands-on training in rental house operations.

With the first six months of her employment nearly complete—the period during which the EWI training curriculum takes place—Valerie Cepeda of Arri Rental New York has emerged as an outstanding example of the program's impact. Valerie, along with Damián Ortiz of Serious Grippage & Lighting in Albuquerque, has spent the past six months gaining experience across multiple departments and developing the skills necessary for a successful career in the rental industry.

Valerie Cepeda

Additional new employees begin their training in the coming weeks. To support participants, PERG develops EWI Coffee Breaks, which provide valuable workforce development and training resources for entry-level employees throughout the industry. The Coffee Breaks are available on ESTA's YouTube channel through the dedicated EWI Coffee Break playlist.

From the beginning, Valerie demonstrated the qualities PERG seeks in EWI participants—initiative, drive, creativity, and the ability to work independently. Today, she confidently leads multi-camera preps, working closely with clients and Arri staff to deliver an exceptional experience. Her flexibility and creative problem-solving have earned praise from her colleagues.

Chris Cottone (Service Department Manager at Arri Rental) highlighted Valerie's ability to work with clients and find innovative solutions when conventional approaches are unavailable. Reflecting on the value of the program, he noted, "The EWI program sets great guidelines on training and ensures participants get a well-rounded experience in all departments of a rental house. EWI has become an integral part of Arri Rental's commitment to training and mentoring young people who are interested in careers in cinema."

Valerie's technical expertise has grown significantly, particularly in lens maintenance and repair. Clients have come to regard her as a trusted and supportive technician who delivers the level of service camera crews have long expected from their rental providers. In fact, many clients now request that Valerie lead their in-house preps when they return with subsequent productions.

As Valerie continues to build her career, she does so with a strong foundation of technical skills and the support of a community invested in her success.
From all of us at PERG, congratulations, Valerie. We look forward to supporting you as your career continues to come into focus.

PERG also congratulates Damián Ortiz and welcomes the newest members of the upcoming EWI cohort. We are grateful to Netflix for its sponsorship and continued support of this important initiative, which is helping to build the next generation of talent for the motion picture equipment rental community.

Want to learn more about PERG's Equitable Workforce Initiative (EWI)?

Tuesday, March 3, 2026

EWI Produces Coffee Breaks for All Rental Employees



PERG’s Equitable Workforce Initiative has partnered with many PERG members over the past three years. So far, the program has trained thirteen new energetic, passionate, young people who are now starting the assume positions of greater responsibility and importance at their companies or who have moved on and have successfully established themselves in the freelance crews. This year six more EWI trainees will begin their journey.

An important benefit of the program is the EWI-focused Coffee break series. These virtual educational sessions support rental companies participating in the program by exposing trainees to a variety of business and technical topics. Program Coordinator, Alison Cupples, brings in experts from many different disciplines within the production eco system to give EWI trainees a broad perspective. The sessions are open to all PERG members, and people from company owners to check out technicians have enjoyed the educational sessions.

Alison has new topics planned for 2026. One topic that is critical to rental operations is inventory management – what’s involved in optimizing quick and efficient turnarounds so that a company can get the most out of their assets? What are the tools you need to know about?  Another big topic, that everyone knows is essential, but many people have trouble wrapping the head around -- insurance. In a series of short, easy to understand, informative sessions with experts from various areas, these Coffee Breaks will help employees understand the real-world impact of policy provisions and explain it in a way that people can understand, remember, and refer to with confidence. 

If your company has a topic idea that could be a general benefit to rental employees, we would love to hear about it. Or if your company provides services or products to the rental community and you have information to share, please contact Harry or Alison at perg@ESTA.org.

EWI Coffee Breaks and PERG Coffee Breaks Available on YouTube:

Monday, September 8, 2025

EWI 2025 Accepting Applications. Don’t Miss this Opportunity!



Rental companies have started submitting applications for EWI 2025. PERG member rental companies should move quickly to secure a spot in the new grant cycle. The PERG program, which is sponsored by Netflix, pays all employee salary and payroll expenses for the first six months of employment. PERG and Netflix are working together to build a cohort of EWI 2025 candidates who will all start by the middle of July.  We will be awarding the first grants soon and will move quickly to fill all 6 spots. Learn more about the program by reviewing the Rental House Guidelines.

With EWI, new staff show accelerated growth, get in-depth industry training, and have the opportunity to network with industry professionals from every corner of the rental house ecosphere. With guidance from PERG’s training curriculum, developed by rental houses leaders, participating PERG members have the support to provide their trainees with a diverse range of experiences giving the candidate a broad understanding of how rental companies serve their clients through the entire rental process. This extensive approach to training from the start of employment builds a strong foundation for accelerated growth. 

The success of our EWI 2024 candidates speaks to the strengths of the program. In just one year from the start of the EWI 2024 grant cycle, EWI graduates are taking on more responsibilities and leadership roles within their workplaces and communities. Kiora Englemann took on a management role at Lux Lighting NY and continues to grow as a leader. Ashley at Triode has helped design new shelving on their grip trucks and found better and more efficient methods for managing large truck and equipment rentals. Sarah Sweeney, hired as a check-in and radio technician at Talamas, has broadened her skills and gained valuable hands-on experience working with and troubleshooting cinema lenses. Celeste deBardelaben has started working in the field as a first camera assistant building on the resources, skills, and network provided to her while on the rental floor at BECiNE and as an EWI candidate. Toni Fox at Serious Grippage & Light continues to work on set as well as in the shop, gaining valuable insight into how her work at the rental house impacts the crews on set. Alejandra Torres is working closely with clients as the lead equipment technician during the prep and checkout process and is taking on leadership roles in the rental shop. Each candidate is positioned for growth, and we are excited to continue with them on their journey. As we look to the future, I am thrilled to bring another round of candidates into the program and to continue strengthening the foundation of our industry.

Toni Fox helps load a truck at Serious Grippage & Light

Kiorra Engelmenn checks an LED tube at Lux Lighting

Alejandra Torres at ARRI

Celeste deBardelaben with camera rigs at Becine.

Sarah Sweeney at Talamas

EWI 2025 launched at NAB in April with six grants allocated for this cycle. Take advantage of the program today and apply by completing a simple online form and submitting a description of the role for which you are hiring. Completing the application does not commit you to anything; it is a preliminary step to register your interest and ability to participate in the program. If you are in the process of hiring for an entry-level position, this is the perfect time to apply. PERG has the network and connections in place to bring eligible candidates to you. 



Monday, June 23, 2025

EWI 2025 Accepting Applications. Don’t Miss this Opportunity!

| PERG News: June 2025 |




Rental companies have started submitting applications for EWI 2025. PERG member rental companies should move quickly to secure a spot in the new grant cycle. The PERG program, which is sponsored by Netflix, pays all employee salary and payroll expenses for the first six months of employment. PERG and Netflix are working together to build a cohort of EWI 2025 candidates who will all start by the middle of July.  We will be awarding the first grants soon and will move quickly to fill all 6 spots. Learn more about the program by reviewing the Rental House Guidelines.

With EWI, new staff show accelerated growth, get in-depth industry training, and have the opportunity to network with industry professionals from every corner of the rental house ecosphere. With guidance from PERG’s training curriculum, developed by rental houses leaders, participating PERG members have the support to provide their trainees with a diverse range of experiences giving the candidate a broad understanding of how rental companies serve their clients through the entire rental process. This extensive approach to training from the start of employment builds a strong foundation for accelerated growth. 

The success of our EWI 2024 candidates speaks to the strengths of the program. In just one year from the start of the EWI 2024 grant cycle, EWI graduates are taking on more responsibilities and leadership roles within their workplaces and communities. Kiora Englemann took on a management role at Lux Lighting NY and continues to grow as a leader. Ashley at Triode has helped design new shelving on their grip trucks and found better and more efficient methods for managing large truck and equipment rentals. Sarah Sweeney, hired as a check-in and radio technician at Talamas, has broadened her skills and gained valuable hands-on experience working with and troubleshooting cinema lenses. Celeste deBardelaben has started working in the field as a first camera assistant building on the resources, skills, and network provided to her while on the rental floor at BECiNE and as an EWI candidate. Toni Fox at Serious Grippage & Light continues to work on set as well as in the shop, gaining valuable insight into how her work at the rental house impacts the crews on set. Alejandra Torres is working closely with clients as the lead equipment technician during the prep and checkout process and is taking on leadership roles in the rental shop. Each candidate is positioned for growth, and we are excited to continue with them on their journey. As we look to the future, I am thrilled to bring another round of candidates into the program and to continue strengthening the foundation of our industry.

Toni Fox helps load a truck at Serious Grippage & Light

Kiorra Engelmenn checks an LED tube at Lux Lighting

Alejandra Torres at ARRI

Celeste deBardelaben with camera rigs at Becine.

Sarah Sweeney at Talamas

EWI 2025 launched at NAB in April with six grants allocated for this cycle. Take advantage of the program today and apply by completing a simple online form and submitting a description of the role for which you are hiring. Completing the application does not commit you to anything; it is a preliminary step to register your interest and ability to participate in the program. If you are in the process of hiring for an entry-level position, this is the perfect time to apply. PERG has the network and connections in place to bring eligible candidates to you. 



Thursday, January 23, 2025

EWI Candidates Turn Learned Skills into New Careers

| PERG News: January 2025 |


EWI Candidates Turn Learned Skills into New Careers by EWI Coordinator, Alison Cupples, was published in Protocol, Winter 2025. EWI is about to begin its third year providing grants to rental companies and bringing diverse employees into the workforce. Netflix, the program’s sponsor, has committed to continuing the program through 2025. The new round of grants will be launched in April at NAB. Rental companies are encouraged to sign up NOW, if you may be hiring in the 3rd or 4th quarters of 2025 and interested in participating in EWI. 


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Monday, August 12, 2024

PERG Launches EWI Coffee-Break Series

| PERG News: August 2024 |



The first two EWI Coffee Breaks are now available strictly for PERG members. Links were emailed to member companies last week. Feel free to email perg@esta.org if you missed the email and want access. If you would like invitations for future sessions sent directly to your email address, please sign up HERE (exclusively for PERG members).

The sessions are part of PERG's Equitable Workforce Initiative, sponsored by Netflix. These unique virtual sessions are intended as a resource for mentoring rental employees and providing professional development opportunities. The first two sessions are under the title Running a Successful Rental Company. They provide a 360-degree perspective on what we do, and the vital role of your professional rental company in your community's production ecosystem.

In Part I, The Client Experience, EWI Coordinator, Alison Cupples, moderates a panel of veteran rental house principals to explore the seven phases of the client's experience from the initial request for a quote through the final invoicing stage. In Part II, The Equipment Life Cycle, the panel discuss the life cycle of the equipment from the purchasing decision to retirement or sale. The panelists were terrific—thorough and insightful. They include Michael Koerner (Koerner Camera Systems), Anna Mayo (MP&E), Sam Gordon and Ryan  Halsey (Serious Grippage & Light Co.) and Hans Gelpke (Lux Lighting). We are extremely grateful for their invaluable participation in the EWI Coffee Breaks. The sessions are one-of-a-kind inside look at the inner workings of a rental company. 

If I had to pick just two themes that emerge from the combined 150 minutes of discussion, they are 1) appreciating the critical role of professional rental companies within the production community, and 2) the challenge of managing expectations and sustaining positive relationships with clients through a process that riddled with potential opportunities for conflict. 

We are interested in your candid feedback and ideas and inspiration for future coffee breaks. Please reach out to perg@esta.org.

Upcoming EWI Coffee Breaks

| PERG News: August 2024 |


August 13, Top Things to Know about Sony Cinema Cameras.
On YouTube, search “PERG Coffee Breaks” to access the playlist. 

In this session, Sony Master Trainer and DP Katie Eleneke and award-winning Director of Photography Michael Pessah, ASC, present a practical orientation and demonstration of Sony digital cinema cameras. Eleneke will demonstrate Sony’s Cinema Line, while Pessah will provide practical examples of how he uses their features and his experiences. The presenters will also discuss the important role rental companies have in supporting productions and their crews.

This training is great for all levels of rental professionals – from entry level to professional and will enable a deeper understanding of why cameras have certain features, and how cinematographers and camera assistants harness camera functions to deliver stunning visuals.

September 9, The Role of the Lens Technician.
Matthew Duclos (Duclos Lenses) discusses the craft of the lens service technician. Our industry needs more trained lens technicians and there is no one better suited to tell us about that journey than Matt. Duclos Lenses is a preeminent independent lens service center in the US. 



Is Your Rental Company Hiring? Consider EWI

| PERG News: August 2024 |


As more jobs come back online in late summer and early fall, we anticipate many rental companies will be thinking about increasing their staffing to pre-strike levels. PERG’s Equitable Workforce Initiative provides a grant that covers all costs for the first six months of employment—salary and benefits—for eligible entry-level new hires up to a cap. Rental companies who participate in the program will take on responsibility for providing trainees with a broad industry perspective, documented training, and mentorship intended to inspire long-term interest and spark a career. 

The Program is available to all PERG-member rental companies. There are five grants currently available that will be awarded on a first-come-first-served basis to five rental companies when they identify and hire an eligible applicant. Before you start the search for an employee, complete a simple application form with your job listing. You hire the employee who best suits your needs. Eligible job seekers also complete an application with EWI prior to hire. You are under no obligation prior to hiring the EWI trainee.
Find out more HERE, and contact program coordinator, Alison Cupples, at perg@esta.org.

Thursday, February 23, 2023

EWI Update

| PERG News: February 2023 |



Are you looking to hire an entry-level employee? Consider participating in PERG’s Equitable Workforce Initiative and receiving a grant that pays their salary for the first six months of their employment. Andrew Rodriguez, the Program Coordinator for is working hard to pair job seekers with participating rental companies so that we can award the remaining grants. So far, four member companies have made new hires under the program: Lux Lighting, a lighting rental company in New York; Rare Breeds, a boutique camera rental company in Los Angeles; Triode, a full service company providing lighting and camera rental, sound stages, crewing, and production support in Lancaster PA, and Birns & Sawyer, in Los Angeles.

In the 2022-2023 cycle, EWI is budgeted to award eight grants. Rental companies that may be interested should apply immediately. Your application does not commit you to anything, it only gets the ball rolling and posts your job listing. It starts the process of searching for the applicant that you decide to hire. We need your participation to make this program a success.




Sunday, January 8, 2023

Industry Experts and Rental Veterans to Provide Seminars for Rental Employees

| PERG News: January 2023 |

  

PERG is gearing up for a new series of virtual educational presentations available to all PERG member companies, specifically targeting employees in the early stages of their career. PERG aims to provide 60-minute virtual sessions every two to three weeks throughout the spring and into the summer of 2023. In each session, industry experts and veteran rental staff will discuss the rental business, production technology, or a related topic essential to running a successful business and supporting the motion picture/television/commercial production markets. The object of the series is to educate and inspire, to pull back the curtain and allow entry-level employees get perspective on the crucial role played by professional rental companies. Mentorship, education, and inspiration can help seed the next generation of leadership in our industry.

The series is presented in association with PERG’s Equitable Workforce Initiative. The initiative, which is sponsored by Netflix, places workers from historically underrepresented groups into full-time entry level positions at PERG rental companies, supported by grants, and provides a structure for providing those employees with unique training opportunities that could spark a long-term commitment and advancement in our section of the industry. The companies that are participating in the EWI have each volunteered to present a topic. In addition, PERG is reaching out to business leaders, industry experts, production managers, DPs, people in crew leadership positions, and professionals in insurance and law to contribute to the series.

An organizational meeting is being held in January, and we hope to release an initial schedule of topics and presenters by the end of January, with the first session premiering in February. The series will be recorded, and the videos will be made available online for PERG members. If you have a topic for discussion, or a speaker to suggest, we’d love the hear from you.



EWI Update

| PERG News: January 2023



Since the first EWI grant was awarded in October last year, trainees have performed a wide variety of tasks to build their knowledge and give them perspective on the industry. As PERG Manager, it is extremely gratifying to see the program starting to blossom. I knew that our members would step up and bring their own personalities to the challenge, and they have. The opportunities that they have provided for their trainees have been meaningful. 

Andrew Rodriguez, the Program Coordinator for PERG’s Equitable Workforce Initiative, has been working hard to pair job seekers with participating rental companies so that we can award the remaining grants. So far, three member companies have made new hires under the program: Lux Lighting, a lighting rental company in New York; Rare Breeds, a boutique camera rental company in Los Angeles; and Triode, a full service company providing lighting and camera rental, sound stages, crewing, and production support in Lancaster PA. At least four other companies are actively looking to hire under EWI. In the 2022-2023 cycle, EWI is budgeted to award eight grants. Rental companies that want to participate this year should apply immediately.

Andrew Rodriguez, EWI Program Coordinator

When I say the trainee’s experiences have been meaningful, here’s what I mean. Trainees are being instructed and performing tasks like stage maintenance, conducting inventory of grip equipment and adding them into rental software systems (including the value of items and their replacement costs), working on social media content, practicing the check in/check out process, learning how to properly QC digital lighting equipment, learning how to pair a Cintenna kit (a wireless DMX lighting control network), setting up and tearing down a Jib and Dana dolly. Trainees have participated in team building events and company social events. All of these opportunities contribute to their perspective on the overall mission of rental companies.

Some employers have found ways to provide production experience. One trainee spent a day assisting setting up a lighting plan based on instructions given. He pulled all equipment needed for a shoot, then assembled and placed the lights. He then assisted on the shoot to see how the lighting levels worked and the image looked based on the position of the lights and their settings. Another day he was given an opportunity to work with the company’s robot operator on filming shots of their own camera equipment for their website. The trainee pulled items based on rental use and value, set them up for filming, and then put them away. Another time he had an opportunity to learn about the role of assistant editor, sequence prepping, and masters.

We look forward to awarding the remaining grants—likely very soon—and launching the EWI Mentor Series (See Industry Experts and Rental Veterans to Provide Seminars for Rental Employees in their Early Career in this issue.) Thanks to Andrew for all his hard work, and to our participating members for their care and inspiration. 




Friday, April 22, 2022

PERG Equitable Workforce Task Group

| PERG News: April 2022 |


PERG General Membership Meeting at NAB

In 2021 NETFLIX released a first-of-its-kind diversity study of its movies and TV shows, looking at the representation of women, minority groups, and ethnicities on the screen and behind the camera in key roles like writer, producer, and director. At the same time, Netflix announced the creation of the Netflix Fund for Creative Equity, committing to invest $100 million over the next five years in organizations that help underrepresented communities find jobs on TV and film. Netflix’s programming over the past several years has demonstrated a strong commitment to making streaming content look a lot more like the real world, and other services like HBO Max and Apple TV are clearly thinking along the same lines. The Netflix Fund for Creative Equity threw down the gauntlet and is hoping it has created an inflection point in our industry’s openness and inclusiveness. 

In late 2020, Peter Griese (Specialist, Strategy and Partnerships at Netflix) reached out to ESTA’s Production Equipment Rental Group (PERG). PERG collaborated previously with Netflix’s Michael Keegan (Program Manager, Strategy and Partnerships) when Netflix worked with PERG to generate discussion with the rental community regarding technical delivery requirements (which had raised questions about the types of cameras and lenses that could be used for Netflix shows). The conversation with Peter started with the question: how many PERG member companies are owned and led by people from underrepresented groups? When you think about it, the number is startlingly small. This opened the door to more conversation about workplace equity, about how companies are cultivating the next generation of equipment rental company owners and management, about opportunity and the workforce in general. 

In early 2021, PERG formed the Equitable Workforce Initiative (EWI) Task Group, made up of four PERG Council members, Carly Barber (Illumination Dynamics, Los Angeles), John Cini (High Output, Boston), Stosh Durbacz (Fujifilm, Toronto), Sally Spaderna (Koerner Camera, Portland), plus ESTA board member, Mark Wofford (PC&E, Atlanta), plus myself and ESTA Executive Director, Erin Grabe. Working with Peter and the team at Netflix, the task group considered the challenges for rental companies and for the industry.

Rental companies are an important training ground for the industry. For an aspiring camera assistant or lighting technician there is simply no better place to learn the equipment while earning a paycheck—how equipment is properly handled and cared for, how it is safely used and maintained. As much as rental companies hate it when good employees leave to enter the production world, it is an acknowledged reality that rental companies seed the industry. A couple years working for a respected rental company gives a worker the professionalism and depth of knowledge that the industry relies on in gaffers, lighting technicians, focus pullers, camera operators, and directors of photography. It also gives them access to the working technicians who may hire them once they make the leap. The alternative (or concurrent) training ground for many young filmmakers is working on low budget productions, and while any kind of production experience is invaluable, technicians who gain experience solely from that background tend to come into the world of commercials, TV shows, and films with large gaps in their knowledge. 

For the right people, working at a rental company is the perfect fit, but rental companies are a door marked “opportunity” that people entering the industry often look right past. They miss that rental companies are vibrant workplaces too. Perhaps, opening this door requires outreach and recruitment beyond the usual kinds of job-listing efforts, especially when it comes to welcoming people from underrepresented groups. For employees who make it their primary focus, rental companies offer opportunity for advancement; steady, good-paying long-term employment; benefits; and reasonable work hours. Historically, rental company leadership has evolved from rank-and-file employees, but rental companies don’t necessarily put special effort into providing rental business training to prepare employees for a career in equipment rental. What would happen if they did? What if it was expressly part of their training to get a broader industry perspective and mentorship that could inspire long-term interest and spark a career?

For the industry overall, the challenge is to create pipelines that improve equity and diversity in the workforce and develop properly trained workers. For rental companies, there is the additional challenge of finding and retaining a quality labor pool and seeding the next generation of rental company management. Could there be synergy here? 

PERG’s Equitable Workforce Task Group will be making an exciting announcement at the PERG General Membership Meeting at NAB on April 25th