Moving House is a Unique Opportunity for Re-invention

| PERG News: September 2018 |

Opening in a new space, whether by moving the business, opening a satellite location, or building a new building, opens a world of possibilities and challenges—branding, operational efficiency, client interaction, physical security—everything gets new consideration. I toured the facilities of four PERG members who recently moved: Rule Boston Camera, Arri Haus Brooklyn, Abel Cine (Industry City Brooklyn), and JR Lighting (Las Vegas, NV). They spoke to me about their projects.

In January 2018, when Rule Boston Camera moved the business to a beautiful 1867 brick factory building, with its high ceilings, large windows, and stout timber posts and beams, the camera rental company gained more than just a new location. A year previous, as their lease approached the end of its term, the company had no idea of moving out of their location of ten years. But when their landlord failed to provide reasonable terms, the company was forced to consider their options. It was at that stage that John Rule, the company president, realized a move could provide the company an extraordinary opportunity to reshape itself with an eye to the future, creating a customer experience tuned for a new generation of filmmakers while taking everything learned from their previous location and improving on it. more...

See the full article in the Summer 2018 issue of Protocol, the quarterly journal of ESTA.