Now that the major trade shows have set dates, and with people stepping into the post-COVID era, we surveyed rental companies and manufacturers to ask about their event plans for 2021.
The survey is still ongoing. It would be extremely helpful to get another 100 people to respond to the survey to get a better sample size. If you have not already, please complete the survey. It takes two minutes.
As of June 6, we had 55 respondents to our survey, and here are the results so far.
While between 82% and 94% of exhibitors responded that they will be at Cinegear, the numbers for attendees may be down somewhat more. 20% of our respondents who normally attend the show are not planning to go, and 25% of attendees were undecided. So, if our data is representative, attendance could be between 55% and 80% of normal among the types of companies we surveyed.
Compared to Cinegear, the numbers for NAB show greater erosion of attendance by exhibitors and attendees as well as a higher percentage of people still on the fence. Between 55% and 82% of respondent exhibitors will attend, (with 27% undecided). Between 36% and 76% of respondent attendees will be at the show, with a full 40% undecided.
There is some evidence of more people choosing either Cinegear or NAB this year, with more choosing Cinegear than NAB. 73% of respondents that regularly attend Cinegear also normally attend NAB. This year only 35% of those respondents plan to attend NAB (down 38%). Whereas 81% of respondents that regularly attend NAB also normally attend Cinegear. This year that number is down as well, but only to 58% (down 23%). But this could still go either way because of the large number of people that are undecided.
We also asked about attendance for IBC, Camerimage, and the AICP/PERG Oktoberfest party in New York. 53% of the respondents who normally attend IBC are planning to go. 22% of respondents that normally attend Camerimage are planning to go, and 56% of respondents who attended PERG’s Oktoberfest event in the past say they will attend the event if it happens in 2021.
One last statistic we could glean from the data was the general popularity of the different trade shows among our respondents. The numbers so far indicate that, in total numbers, NAB and Cinegear are about equally attended by our group, with 65% always attending NAB and 67% always attending Cinegear. Of the two EU trade shows we asked about, 31% normally attend IBC (scheduled this year for December 3-6, 2021) and 16% normally attend Camerimage (scheduled for November 13-20, 2021).
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