JMR is a full-service equipment rental house—a one-stop shop that carries the latest cameras, lighting, grip, lenses, audio, and production services. They maintain a well-stocked expendables department and have a 20 x 30 ft. cyc studio. John Marino is the company President, Ellie Garcia is the Director of Operations, and Cynthia Rosario is the Chief Operating Officer.
John Marino has been working in the industry for over 40 years. Recounting the story of JMR’s origin, John relates that coming up, he had done everything from painting cycs, to loading trucks, to working as a prep tech before becoming Vice President at Technisphere Corp. He worked there for 28 years. When the owner sadly passed, the company was dissolved. At that point JMR Equipment Rentals was born. With John’s extensive relationships in the industry and his vast knowledge of equipment and how to run a rental facility, JMR Equipment Rentals began its journey.
JMR started in a small 1,000 sq. ft. facility and ran out of there for three years, slowly gaining momentum, and finally moving to their current 7,000 sq. ft. location on 53rd street. “Honestly, I have been doing this my whole life, and what drives me in my passion is staying in tune with the industry. I love talking to DPs and other crew members about what they are shooting, and I just really enjoy learning something new and different every day from everyone that passes through our doors. Knowing the new techniques of how the gear is being used and applied has always been a huge part of my DNA. I am and always will be a huge fan of the process of making TV and movies.”
JMR is well established in the reality TV area as well as independent films, music videos, documentaries, and scripted shows. More recently the company has branched into larger scale productions and looks forward to expanding and growing their client base.
The company is known for reliability. “We are one of the most dependable rental facilities in the industry. Our phones are always on, and you will get someone to answer your call at any hour.” John believes the thing that sets his company apart is their relationship with customers. “When we say we treat you better than family, that is the truth. We will never leave our clients in the cold. We strive for excellence in our equipment, our crew, and our relationships. We are the fun rental house, not your stuffy rental company. We are pros, with a loose persona.”
JMR currently has nine employees. When you come into JMR you are greeted by either the owner, who is always walking around, or by one of their hip, knowledgeable staff. “Our camera techs are well trained and have a great deal of experience in the equipment rental world. They truly know the definition of urgency. They are some of the coolest people you will meet—great sense of humor, patient. Our motto is ‘professionals serving professionals,’ and that is what we take to heart every day.” John believes that being present in the day-to-day activities and dealing with clients on a one-on-one basis gives their clients security in knowing that “not only does my team have their best interest, but so does the owner.”
Instagram: @jmrrentals
Facebook: @JMRNY
https://www.jmrny.com
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