Tuesday, January 16, 2024

New Member Spotlight: CAMERAJACK

| PERG News: January 2024 |

At the ripe age of twelve, Jack Allred signed up as the neighborhood paperboy, delivering newspapers on his bicycle at 5 am before catching the bus to school. A few years—and jobs—later, instead of buying the used Honda he’d been saving for, he was uncontrollably seduced to buy a Mini DV Sony Handicam and 17TB Sony Vaio Digital video editing computer with his $3600 life savings. One thing led to another… and now CAMERAJACK is the largest camera rental house in Utah.


CAMERAJACK is helmed by Jack Allred, Founder & President; Colin Becker, Sales & Operations Manager; and Burke Herold, Prep & Equipment Manager. Jack explains, “Our small but obsessive team of camera enthusiasts are aggressive purveyors of emerging products, often taking early delivery of hard-to-get items such as the long-awaited 18mm Cooke Panchro Classic FF, full set of Xelmus Apollo’s including 24mm/32mm/40mm, Moon Smart Focus, and the extremely backordered Atlas Mercury Series—all available as subrentals to vendors outside of Utah. Another point of pride is our expanding innovation and design capabilities to improve functionality of our rental inventory through custom parts and accessories. In 2023, Cinematographer Matthew Rivera wanted ARRI Signature Primes and ARRI Impression V Filters on a Sony Venice 2 for the Angel Studios original series Homestead— at that time there was no LPL mount for the Venice 2 that could accommodate the rear protrusion of the Impression V Filters— with 3 days to find a solution, we designed & prototyped on our 3d printers, used our CRC status with Wooden Camera to overnight parts, milled the parts to spec, tested and solved with a day to spare. Possibly the first use of ARRI Impression V Filters on the Sony Venice; definitely a fun project.”


A Utah-native company, CAMERAJACK has the largest rental inventory of motion picture camera and lenses across Utah and surrounding states. With dozens of camera packages, hundreds of lenses, thousands of support items, full time certified technicians, and a deep connection to Utah Film community. “We work hard to bring the top tier camera rental experiences that camera professionals expect in larger markets to productions filming here in our home state of Utah.”


CAMERAJACK partners with Utah’s largest and longest running film equipment vendor, Redman Movies & Stories. Together, they provide a one-stop-shop for Camera, Grip, Electric, Transpo, Production Supplies, Audio, and on-site Sound Stages.

The company has a 33,000 sq. ft. facility located in central Salt Lake City, with direct freeway access to nearby world class Ski Resorts, Salt Flats, Moab, Red Rock National Parks, Lake Powell, Park City, Sundance Resort, and Silicon Slopes. Jack says, “We are a 10-minute drive from the airport and the perfect anchor location for productions in Utah or surrounding states.”


A unique facility partnership enables the team to have a dozen full time staff within the building— three of which are dedicated exclusively to camera prep, sales, service, and innovation. “Spanning a variety of backgrounds, heights, and ages— from as young as 20, to as old as… well… very — our team has an important balance between courage and wisdom.”

CAMERAJACK’s focus today is on strong and sustainable growth of inventory, services, and innovation so professionals filming in Utah have a reliable, trusted, local support partner, “not only this year, but consistently throughout their careers in the decades to come.”

Instagram: @camerajack.tv
Photos courtesy Dylan Wineland.

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