Versa Flex, Inc. manufactures custom photographic equipment bags and a wide range or fabric devices. The company prides itself on being the only such manufacturer with products that are made in the U.S. and manufactured to a very high standard.
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| Larry in 1995, standing on a MU-1417.06 Airline Case (Multi Use). |
Larry Nolan founded the company in 1991 as a side hustle to his day job as a camera assistant. After a stint in the Navy and attending Ohio State University, Larry bought his own camera and started shooting and assisting. Larry told me that his Jewish tailor grandfather must have been looking over him because he envisioned a simple modification to shiny boards that would make them more versatile, a fabric jacket the makes them into a five-in-one reflector. He started sewing, and the V-reflector was born.
Larry’s industry experience put him in a unique position to understand the needs of still photographers and film and video crews. He saw opportunities to improve on the camera bags that were available at the time. His goal became producing custom quality bags that not only protect valuable equipment, but also stand as a symbol for reliability and trust for years to come. Versa-Flex became the preferred name for top notch clients like Sports Illustrated and NFL Films. Larry continued to innovate creating products like the Versa-Flex harness for location audio technicians, the flag bag, rain covers, and much more.
Today Versa-Flex produces a wide range of products from their 12,000 sq. ft. facility in North Ridgeville, Ohio. He has three full-time employees and other part-time ones. They make bags for monitors, antennas, flag bags, lens cases, lighting cases, photo accessories, rolling cases, audio rain covers, and the list goes on. Bags can have a printed or embroidered company logo. Versa-Flex also has a line of high-quality swag shirts, sweatshirts, hats, cups and so on.
Versa-Flex does not have a booth at expensive trade shows, but Larry attends them and is always happy to meet with clients to talk about their needs and customize a solution for any challenge.
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