In a PERG Coffee Break recorded Wednesday, January 24, 2024, Alex LoVerde, CEO of ProdPro, discussed North American scripted production market, how to get more leads, and the benefits of an outbound sales process for rental houses. In the aftermath of Hollywood's most significant strikes (and a possible IA labor action looming), there’s a lot of uncertainty about productions restarting and what future production volume will be. How many shows will come back next year? Which shows are getting started next? Alex is a serial entrepreneur who has spent 10+ years on the front lines of direct to production sales. His latest venture, ProdPro, is a market intelligence service for vendors to TV and film productions, already trusted by many of the leading suppliers, including MBS, Arri Rental and Cinespace Studios.
Alex previously founded and successfully exited SyncOnSet, the industry leading software for managing on-set continuity and assets– which he sold to Entertainment Partners in 2020. Alex LoVerde is a member of the Motion Picture Academy, the Television Academy, and has been awarded a Primetime Engineering Emmy for his impact on the industry.
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| Slide from Alex during the PERG Coffee Break on Production Restart |
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