Now, more than ever, it's vital that the rental industry come together as a community. I am inviting you to join us at our live events at NAB, Cine Gear, and our other events, where we can connect face to face, share insights, and discuss the anticipated return of our industry.
PERG events and meetings provide an invaluable opportunity to hear from one another, share experiences, and think about strategies that can help everyone navigate these challenges. Your participation and insights are crucial as we work towards revitalizing our industry.
PERG’s theme for 2025 is community—the central role of professional rental companies within their production communities. If your marketing folks are posting about an industry event you are hosting, training you are providing, a food drive you are holding, or other leadership you are demonstrating, let PERG know. We want to show how rental companies all over the country serve their communities. We have opened a Slack channel dedicated to communicating with our social media director. Let’s connect.
PERG is eager to reflect and amplify the commitment of our members to their communities because we need our production partners to recognize that there is no substitute for professional customer service, technical knowledge, depth of inventory, and ability to source equipment. There is no replacement for the training and knowledge that the community gains from the rental houses. For many years, rental companies have seen market forces increasingly eating away our resources and threatening the profitability and health of rental businesses. Now is the time that producers, UPMs, DPs and crew recognize that we are their partners in production, that we support them, but that we too have suffered hit after hit over the past few years. We need our partnership to have some give and take. Their expectations of us are high, and so are our expectations of ourselves. But it is more than a possibility that if things go on as they are, there will be a decline in service and consolidation in the industry. We are focused on demonstrating the excellence of our members and working with our partners in a spirit of mutual respect. The rental community has a responsibility to find the right business model to meet our needs while maintaining the culture of excellence that is our guiding principle and that our clients depend on. Navigating this is very tricky, but it is what we must do, for our future, and that of the production community.
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