ESTA’s Plaid Identity Verification Service is starting to bear fruit. One of our early adopters reported that they were able to verify the identity of a customer who otherwise they might have mistrusted. The person looked somewhat sketchy on paper. Another rental company had called to warn them there was a suspicious out-of-town renter looking for a last-minute Sony package. The renter did not have a great website or references. They were renting on a Friday. These are all well-known red flags for a rental company. Without further confirmation that the customer was who they said they were, the rental company would have turned down the rental. Instead, they ran the customer through ESTA’s Plaid Identity Verification.
The customer was completely cooperative with the identity check and did not bat an eye about having to fill in the information on their phone and provide a photo of their ID and take a selfie for Plaid. Within minutes Plaid had unearthed information about the person and confirmed his identity, address, phone number, email address, and social media accounts. On that basis the rental company felt comfortable making the rental, and all turned out well. The rental company made a new customer instead of discouraging the client from using a professional rental company.
ESTA can offer Plaid services to our members at extremely reasonable cost. The service, which would normally cost around $12,000 for a company, is available for ESTA members for $500 per year, plus a nominal charge per verification. One rental more than justifies the investment. Having the service gives your staff a uniform set of criteria for evaluating new clients from hard data.
Find out more and link to ESTA/PERG's demonstration and Q&A session.
Email plaid@esta.org to sign up for your own company-branded Plaid dashboard.
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