PERG’s Equitable Workforce Initiative has partnered with many PERG members over the past three years. So far, the program has trained thirteen new energetic, passionate, young people who are now starting the assume positions of greater responsibility and importance at their companies or who have moved on and have successfully established themselves in the freelance crews. This year six more EWI trainees will begin their journey.
An important benefit of the program is the EWI-focused Coffee break series. These virtual educational sessions support rental companies participating in the program by exposing trainees to a variety of business and technical topics. Program Coordinator, Alison Cupples, brings in experts from many different disciplines within the production eco system to give EWI trainees a broad perspective. The sessions are open to all PERG members, and people from company owners to check out technicians have enjoyed the educational sessions.
Alison has new topics planned for 2026. One topic that is critical to rental operations is inventory management – what’s involved in optimizing quick and efficient turnarounds so that a company can get the most out of their assets? What are the tools you need to know about? Another big topic, that everyone knows is essential, but many people have trouble wrapping the head around -- insurance. In a series of short, easy to understand, informative sessions with experts from various areas, these Coffee Breaks will help employees understand the real-world impact of policy provisions and explain it in a way that people can understand, remember, and refer to with confidence.
If your company has a topic idea that could be a general benefit to rental employees, we would love to hear about it. Or if your company provides services or products to the rental community and you have information to share, please contact Harry or Alison at perg@ESTA.org.
EWI Coffee Breaks and PERG Coffee Breaks Available on YouTube:
- Part I, The Client Experience
- Part II, The Equipment Life Cycle
- Top Things to Know about Sony Cinema Cameras
- The Role of the Lens Technician with Matthew Duclos
- Introduction to Data Types and Technologies with ETC
- Introduction to Lighting Controls with ETC
- Working with Film and Film Cameras in the Digital Age
- Portable Power Distribution Systems
- Sony Burano
- Sony Burano Mini Masterclass
- Sony Venice Mini Masterclass
- Red Flags in COIs
- Protection Your Battery Investment, February 2021
- Taking an Innovative Approach to Portable Battery Power with Joule Case, February 2025
- Portable Power and the Role of the Rigging Crew
- Understand Your Legal Liability, June 2025
- Sony Cinema Updates, August 2025
- Behind the Scenes, March 2021

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