You are Invited to an AICP Town Hall Meeting – A Discussion Between Rental Partners

| PERG News: March 2026 |

On March 12, the AICP has invited PERG to make the presentation at their weekly virtual Town Hall meeting. The presentation is intended to offer commercial producers greater understanding of how equipment ends up on their film sets and discusses safety and the economic viability of the professional motion picture rental house in the future. Rental companies have always been key partners in producing commercials, movies, and TV shows, and the speakers will discuss why this topic matters to the production industry.

The speakers for the event are long-time veterans of the rental industry. Mark Wofford has provided strategic leadership as an executive for 38 years. He is the former president and CEO of Production Consultants and Equipment in Atlanta, where he still serves on the board of directors. Mark is currently Owner of MFW Consulting, LLC. John Cini is former President and Co-founder of High Output in Boston, where he was at the helm for 40 years. He currently serves on the board of directors of Ansera. Both presenters have served the rental community as members of the PERG Council and on the ESTA Board of Directors representing rental companies.

Rental companies have long been under intense pressure. In the past year, seven rental companies have gone out of business in Los Angeles alone. The AICP Town Hall presentation aims to present a balanced view of the realities including a focus on the dangers of crowdsourcing production equipment, related safety concerns (see Lithium Battery Safety: What You Need to Know in this Newsletter), and other challenges.

The weekly AICP Town Hall virtual meetings are well attended. As AICP general members include larger companies that tend to rent rather than own equipment, the AICP expects the audience will be receptive. 

For this town hall, the AICP is extending an invitation to all PERG members to attend in addition to AICP associate members and general members. PERG encourages its members to participate. Please watch for an invitation in your email in the coming weeks.