Thursday, February 23, 2023

PERG Newsletter: February 2023

    


| PERG News: February 2023 |
 

In This Issue:



PERG Coffee Break: Astera QC Efficiency Tricks
Astera lights have become ubiquitous on the sets of TV shows, movies, and commercials. For rental companies, quality control testing for these complex lights can be daunting, especially as they are often ordered in quantity. In PERG’s next Coffee Break (virtual meeting) Thor Andre, After-Sales Support Specialist with Astera, provides rental companies with the small details that can have a big impact.  Read more...

PERG Coffee Break: Sustainability
PERG is thrilled to collaborate with Green Spark Group, Local 600 Sustainability Committee, the PGA Green Production Task Force to bring together a panel of industry leaders to share their thoughts on this important topic. Get inspired with ideas for everyday measures that we all can take, at rental companies and in partnership with productions, to support sustainability in the production community.  Read more...



AT NAB 2023
PERG General Membership Meeting at NAB. The PERG meeting is an unequalled opportunity see colleagues, renew relationships, and make new ones within rental community. Come enjoy some refreshments and attend the PERG General Membership Meeting. This year’s meeting will be member-focused. Share in the discussion of rental challenges, get caught up on PERG’s current activities and future plans, and give feedback on what you’d like from your trade association. Read more...


Technical Training for Rental Lighting & Grip Service Technicians
Do you wish there was more training available for your lighting and grip service technicians? That was one of the questions PERG asked in our survey of rental companies last fall, and the answer was a resounding “yes!” Well, the good news is that service technicians will have an unprecedented opportunity to get that training this summer.  Read more...



Duclos Lens Tech Training Delivers Broad Perspective for Attendees
“In the circus that is our industry,” says Atlas Lens Co. President Dan Kanes, “the lens technicians are the lion tamers. They know the tricks that keep other people from getting eaten.” The lenses that cinematographers use to shoot films and television productions are precision optical devices that require maintenance. Read more...



PERG Slack Channels
We are pleased to announce that PERG will host a suite of company-to-company rental-oriented channels on Slack. There is no cost, and they are available to all professional rental companies. Read more...



EWI Update
Are you looking to hire an entry-level employee? Consider participating in PERG’s Equitable Workforce Initiative and receiving a grant that pays their salary for the first six months of their employment. Andrew Rodriguez, the Program Coordinator for is working hard to pair job seekers with participating rental companies so that we can award the remaining grants. Read more...


PERG Coffee Break: Astera QC Efficiency Tricks

| PERG News: February 2023 |


Astera lights have become ubiquitous on the sets of TV shows, movies, and commercials. For rental companies, quality control testing for these complex lights can be daunting, especially as they are often ordered in quantity. In PERG’s next Coffee Break (virtual meeting) Thor Andre, After-Sales Support Specialist with Astera, provides rental companies with the small details that can have a big impact. He’ll demonstrate how to cut down on time spent prepping lights. He’ll show how to ensure that customers get the result they expect in terms of color consistency and functionality. He’ll provide tips to optimize the crew’s efficiency when working with Astera lights and take full advantage of the latest firmware updates. Please join us and bring your questions!

February 28, 10am PT / 11am MT / 12pm CT / 1pm ET

The presentation will be recorded and available on ESTA’s YouTube Channel, esta.org/YT

PERG Coffee Break: Sustainability

| PERG News: February 2023 |

PERG is thrilled to collaborate with Green Spark Group, Local 600 Sustainability Committee, independent producers, and rental companies who are working on sustainability, bringing together a diverse panel of industry leaders to share their thoughts on this important topic. Get inspired with ideas for everyday measures that we all can take, at rental companies and in partnership with productions, to support sustainability in the production community.

Panelists: Zena Harris is President and Founder of Green Spark Group, which provides training and strategy for productions, studios, vendors, and corporations to work towards more sustainable production. Allison Elvove and Alex Coyle are on the Local 600 Sustainability Committee. Diana Pokorny is an independent producer working on sustainability who sits on the PGA Green Task Force. Clara George is an independent producer who also sits on the PGA Green Task Force and is Chair of the DGC National Sustainability Committee. Jaymie Bickford is Director of Operations at Panavision, Hollywood. Amit Jain is Senior Director of Sustainability at MBS. Sally Spaderna is Rental Manager at Koerner Camera, Peter Scudner is Owner of Triode Group, Lancaster PA.

March 7, 10am PT / 11am MT / 12pm CT / 1pm ET.

The presentation will be recorded and available on ESTA’s YouTube Channel, esta.org/YT


AT NAB 2023

| PERG News: February 2023 |


Free Exhibits Pass Registration: Use code is PR04 to register at nabshow.com or use this registration link, which embeds the code.

PERG General Membership Meeting at NAB. The PERG meeting is an unequalled opportunity see colleagues, renew relationships, and make new ones within rental community. Come enjoy some refreshments and attend the PERG General Membership Meeting. This year’s meeting will be member-focused. Share in the discussion of rental challenges, get caught up on PERG’s current activities and future plans, and give feedback on what you’d like from your trade association. We look forward to seeing you there!

April 17, 4 – 6:30pm PT Central Hall, Inspiration Zone
(a map will be emailed to you when you RSVP). 

PLEASE RSVP TO ATTEND

Local 600/PERG present: Sustainable Production: From Prep to Wrap
NAB conference, time/date, location tbd.
Local 600 is excited to host a panel with members of PERG as we explore how sustainable practices can be implemented starting with pre-production all the way through until we wrap. PGA Green issued a Call to Action Letter to our industry in October of 2021: “We must work together to accelerate our sustainable actions to reduce our carbon emissions by 50% by the year 2030.” In an effort to achieve this, we are excited to bring together industry leaders in sustainability to share their thoughts on ways we can reduce our carbon footprint. Gain insight into everyday practices that rental companies and the camera department can take to support Sustainable Production.

NAB Workshops, Cosponsored by PERG

PERG is delighted to be co-sponsor with Kodak and Arri Rental of two general audience workshops in conjunction with NAB. “NAB Show Attendees can attend the workshop at no charge. To do so you will need to check in at the information desk at the CineCentral to receive your workshop admittance ticket.” Workshop schedule and more details.

Motion Picture Film 101:  Everything You Need to Know to Start Shooting Film Now
Monday 2pm - 6:00pm
Celebrating 100 years of 16mm filmmaking, Kodak presents this practical motion picture film workshop to equip a new generation of artists with the knowledge they need to shoot on this still thriving and unmatched medium. Addressing the basics of film capture, the workshop will cover necessary steps to shoot on 16mm film, from selecting and ordering film stock to loading and exposing. The workshop will also offer basic information about film processing and post-production. Instructed by seasoned professionals, attendees will receive hands-on learning with Arriflex 416 cameras, including magazine loading, and a variety of useful informational materials. 

Motion Picture Film 101:  Everything You Need to Know About Analog Film Workflow
Tuesday 2pm - 6:00pm
Filmmakers chose analog film to tell their stories and differentiate their work at every level of the creative spectrum. As supplement to the “Everything You Need to Know to Start Shooting Film NOW” 16mm workshop, or on its own, this program will walk participants through photochemical acquisition from start to finish. Presentations by lab technicians and post-production experts will offer detailed overview from film capture to delivery, including processing techniques, traditional photochemical film finishing, scanning, dailies and DI workflow. Designed for Producers, Directors, Cameramen, and Executives, you’ll learn everything you need to know to shoot your next project on film.

Technical Training for Rental Lighting & Grip Service Technicians

| PERG News: February 2023 |

The following is a preview of a column in the spring issue of Protocol, The Journal of the Entertainment Technology Industry.

Do you wish there was more training available for your lighting and grip service technicians? That was one of the questions PERG asked in our survey of rental companies last fall, and the answer was a resounding “yes!” Well, the good news is that service technicians will have an unprecedented opportunity to get that training this summer. PERG is once again teaming up with Filmscape Chicago to provide service technician training in conjunction with the tradeshow. Filmscape’s PERG Rental Days training, as we are calling it, takes place Thursday-Saturday, June 22-24. The public Filmscape tradeshow is the Saturday and Sunday, June 24-25. 

Tentative Grip/Electric courses include a two-day advanced ARRI service class covering the Skypanel series and M-series HMI heads, an advanced class on lighting control networks given by Ratpac Controls, an Astera QC and service course, and an advanced lighting and grip stand repair course from American Grip. For those who don’t take the two-day ARRI training, there’s a ton of other options available including classes from Kino Flo, Hubbell, Luminex, Creamsource, Litegear, Chimera, and Ragtime. Filmscape’s PERG Rental Days training comes on the heels of the extremely well-received Duclos Lens Tech Training, powered by PERG, and produced by Filmscape in February 2023 (see related article in this issue).

According to PERG’s Service and Technical Training Survey, 62% of grip and lighting companies said there are service tasks that they would like to be able to perform inhouse that would require additional training. 90% said that the availability of training was a moderate to significant obstacle to expanding their capabilities, with 60% classifying the obstacle as significant. The survey found there was broad interest in topics like lighting control networks, servicing HMIs, servicing LEDs, general electrical theory, deep product feature orientation for the more complex LED lights, and similar topics.

Most grip and lighting rental companies (roughly 90% of them) reported that they could save moderate to significant downtime by being able to perform more advanced service tasks and that they would save on shipping costs sending equipment for repair. For more than half of the respondents solving this issue would represent a significant benefit to their company. Despite the benefit however, cost and travel were big roadblocks. Only 26% responded that they would be willing to pay travel expenses for their employees to attend training anywhere in the US and an additional 16% said they would pay for travel if it were within 1000 miles of their business. About 58% would only send employees for training if it were provided locally. 

For those feeling reticent, consider this. Filmscape’s PERG Rental Days training represents probably the best value a rental company looking for training could hope for. It offers the opportunity to complete sought-after training from multiple manufacturers, hosted all in one place, and in conjunction with a chill, congenial mid-west trade show that offers a wide variety of other public educational sessions besides the ones reserved for rental companies. The training takes place in the center of the country at a major airline hub, and we are working to establish hotel deals for PERG members. 

We are grateful to manufacturers who have come onboard and are sending their technicians who can provide the depth of training that is required. There is an undeniable need to establish annual training opportunities of this type to support rental company service technicians on an ongoing basis. That’s why PERG and Filmscape are making an investment in this event. PERG Rental Days is fee-based training. Proceeds go entirely to Filmscape to help ensure this kind of event is viable in the future. We think that lighting and grip rental companies will see a return on their investment from this opportunity and encourage you to send your techs to join us in Chicago this summer!



Duclos Lens Tech Training Delivers Broad Perspective for Attendees

| PERG News: February 2023 |

The following is a preview of a column in the spring issue of Protocol, The Journal of the Entertainment Technology Industry.

“In the circus that is our industry,” says Atlas Lens Co. President Dan Kanes, “the lens technicians are the lion tamers. They know the tricks that keep other people from getting eaten.” The lenses that cinematographers use to shoot films and television productions are precision optical devices that require maintenance. They go out of adjustment, become contaminated, and occasionally get dinged up. They develop devilish maladies like focusing crisply at one distance, but not at another. If a little plastic part called a focus stop breaks, a turn of the focus knob could send one lens group crashing into another. If professional camera rental facilities didn’t have qualified lens technicians, they would soon have very frustrated customers, would have to shoulder costly shipping and repair bills, and worse, endure lengthy equipment downtime. 

There are no college degree programs to become a lens tech and no trade schools. In fact, there is very little in the way of professional training available, save for the workshops provided by some of the lens manufacturers for their specific products and events like the well-respected Pacific Northwest Lens Summit held by Koerner Camera each spring. Often lens technicians start off with little or no experience and just figure things out any way they can. Consequently, there is a worldwide shortage of qualified lens technicians. That’s why PERG jumped at the opportunity to facilitate the Duclos Lens Tech Training in February 2023. 

Planning for the training started in the summer of 2022. PERG partnered with Duclos Lenses, the premier independent cinema lens service center, and Gary Adcock, Executive Director of Filmscape Chicago, a trade show at which training is a main feature. The team conceived a program that would include hands-on Basic- and Advanced-level classes taught by Senior Lens Tech and Engineer Matthew Duclos of Duclos Lenses. It would also include presentations by sponsors (in the end Angenieux, Atlas, Cooke, Chrosziel, Fujinon, Sigma, and Zeiss all contributed presentations of various kinds) as well as presentations by other lens-oriented experts. The event would also feature a lens showcase provided by the lens manufacturers plus two additional event sponsors, Innerspace Cases and My Case Builder, ending with a barbeque to which all local LA lens technicians would be invited. 

Over a two-week period, thirty-nine lens technicians attended classes, limited to 16 attendees per class. All trainees were from rental companies, the vast majority being PERG/ESTA members, from all over North America and as far away as Canada, Mexico, Uruguay, and Poland.

During Basic-level training, Matthew Duclos began with the fundamentals, discussing lens evaluation terminology, hand tools, optical tools, test equipment, and lens projectors. Each attendee received a set of precision tools for their bench, including a weighted, solid metal screw tray designed to prevent upset. Attendees also received a notebook/training program and a commemorative event T-shirt. Matthew walked the trainees through the essentials of evaluating of prime and zoom lenses. He shared slides showing a range of contamination issues he's found in lenses, including condensation, fungus, and the occasional spider! He provided guidance on lens cleaning technique (yes, there is a best way to clean glass), flange depth, shimming, collimation, camera formats, and sensors. 

Matthew Duclos, course instructor. Courtesy Gary Adcock 

Because the training was hosted at Dynamic Rentals’ facility in Burbank, attendees were able to use their projection room to parse the different kinds of lens aberrations. Matthew and Duclos Founder Paul Duclos shared their likes and dislikes about tools and techniques, the use of adhesives and lubricants, and even the art of mixing custom greases. Even techs who perform these tasks every day appreciated learning the refined methods. Attendees were engaged, and there was lively discussion.

In Dynamic’s lens projection room, attendees take turns examining lines of resolution
using Chrosziel’s TP-7 II large format lens projector.

To supplement Matt’s session, Chrosziel’s Michael Burnham used their TP7 II large format LED lens test projector as an example, to give a thorough rundown on using lens projectors and setting up lens projection rooms. 

Michael Burnham (Chrosziel). Courtesy Gary Adcock

Basic-level training also included a question-and-answer session with veteran camera assistants Tiffany Aug and Alaina McManus. Nothing drives that home how critical the lens tech’s job is better than hearing war stories from 1st ACs. Their accounts clearly demonstrated how intimately familiar camera assistants become with the characteristics of the lenses they work with. They can make clear distinctions between lenses that might appear identical to anyone else. It was fascinating to learn all the care and knowledge that goes into what they do before the shoot as well as during photography. While their primary job to ensure that the image is in crisp focus, that is just the beginning. Tiffany related adventures with commercial directors and DPs who called upon her to make judgements on all manner of lens characteristics, even sacrificing ideal focus for other qualities that are more esoteric and subjective. ACs are under intense pressure and often expected to manage an intimidating quantity and variety of equipment. The discussion impressed upon the attendees how directly their work is connected to the AC’s success and the quality of the image. Many of the attendee’s questions focused on the information lens techs can provide that is of great use to camera assistants.

In another session, attendees engaged in a free-wheeling discussion with cinematographer Jay Holben, coauthor (with Christopher Probst, ASC) of The Cine Lens Manual, the Definitive Filmmaker’s Guide to the Design, Implementation, and History of Motion Picture Optics, an 800-page volume that is the product of eight years of research. Holben and Probst wrote the book, in part, to help establish common language for discussing optical qualities. One of the stories he told the class provided insight into our own objectivity when we evaluate lenses. Jay described a blind test performed by the ASC where 30 lenses were tested at two f-stops shooting the same scene. The lenses were identified only with a letter. ASC cinematographers viewed the tests and made notes about the qualities of each of the lenses. Only afterward were they given a key that identified the lens models and manufacturers. Many ASC members were flabbergasted by the difference between their preconceptions and their own observations. The test revealed the bias created by brands and marketing. People have emotional attachments to ideas and equipment that may have no relation to actual observation. For the techs, it was a cautionary lesson in avoiding bias and getting empirical information from test instruments before making judgements. It also hinted to attendees what they may expect when talking with DPs and ACs; sometimes you are going to meet with resistance when pointing out factual distinctions. 

Jay Holben, Cinematographer and Author. Courtesy Gary Adcock 

The Advanced-level hands-on training had the techs start tearing down lenses. Keslow Camera graciously supplied ten Cooke S4 prime lenses so that each attendee could disassemble and then reassemble a lens, with Matthew and other Duclos staff on hand to assist and answer questions. In another session, Paul Duclos, Master Lens Technician and founder of Duclos Lenses, demonstrated the disassembly and reassembly of an older Angenieux HR zoom. The Duclos instructors focused on workhorse lenses that are part of nearly every rental inventory. Afternoon sessions left room for Fujinon, Cooke, and Angenieux to demonstrate teardowns on more recent products.

Matthew and Paul Duclos balance muscle and extreme care to loosen tight threaded parts.
Courtesy Gary Adcock

As Paul Duclos disassembles an Angenieux HR zoom lens he explains things like
the purpose of the four different screw types and methods for loosening tight parts,
including judicious use of a mallet and sometimes a blow torch! Courtesy Gary Adcock

Gaston Fazio (HD House, Miami) and Colin Becker (Redman) disassemble
as Cooke S4. Courtesy Gary Adcock

Even Scudner (Triode, Lancaster PA) and Bilal Karaman (Cinevo).
Courtesy Gary Adcock

Attendees disassemble Cooke S4s. Courtesy Gary Adcock

Michael Nadas, Head of Service at Cooke Optics, Inc.,
takes attendees on the tour of his workshop. Courtesy Gary Adcock

Manny Zamora, Fujinon Field Service Engineer, tears down a Premista Zoom.
Courtesy Gary Adcock

The training made techs aware of an issue that affects lens collimation. On a PL-mount lens, the standard distance between the lens flange (where the lens seats against the camera mount) and the focal plane is 52 mm. However, the camera manufacturers vary somewhat in how they define their focal plane owing to filters and coatings that they place in front of the sensor. This means that the 52 mm standard flange focal depth will not always yield perfect focus, depending on the camera. Lenses can be shimmed to optimize focus with a given camera, but if the lens is then placed on a different camera, the lens collimation may be off. Matthew heads the ASC technical committee that is attempting to standardize this critical measurement, but until that happens, this is an important discrepancy for lens technicians to be aware of.

Matthew’s morning sessions covered all the essentials that apply broadly to lens techs. To supplement, Gary Adcock curated a variety of other presenters to cover adjacent topics that are important to a lens technician’s overall knowledge, including the factors that drive development. A primary one is the constant evolution of camera sensors, from S-35 mm to Full Frame and larger. Another has been the increased need for lens and camera metadata. For this, Gary gave a lecture on the evolution and state of the art of lens metadata, its application in traditional VFX, and its growing use in virtual production. 

Another interesting market force comes from the creative side. Cinematographers, always in search of new means of artistic expression, are drawn to the imperfections and character of vintage optics. Alex Nelson, founder of Zero Optik, took attendees on a fascinating journey from his earliest experiments to rehouse old glass, through a wild array of truly unique projects. Perhaps one of greatest treasures among his creations is a full rehoused set of Bausch and Lomb Baltar lenses; the originals were designed in the late 1930’s. Nelson describes their unique properties as a “combination of field curvature, single-layer coatings, and primitive glass polishing techniques [that] create images unlike anything modern glass is capable of without sacrificing clarity or resolution.” Zero Optik replaced the antique mount, focus, and iris mechanisms and rehoused the optics into functional, modern lenses capable of interfacing with focus and iris systems that camera crews rely on. Judging by the smiles on everyone’s faces, attendees got a real kick out of Alex’s next-level optical/mechanical mastery and a new appreciation for vintage glass.

Alex Nelson (Zero Optik)

Among the sought-after characteristics of vintage lenses are interesting lens flares, which can create a variety of effects like veiling, chromatic aberrations, starburst highlights, rings, streaks, scallops, reduced contrast, flattened shadows, and added color bias. As part of the Advanced-level training, Snehal Patel, Director of Cinema Sales at Zeiss (Americas), demonstrated how these effects are caused by light reflecting off glass elements and the interior of the lens barrel in specific ways. Optics have evolved to the point where each of these “flaws” can be eliminated  or enhanced by controlling antireflective coatings on the internal lens surfaces and controlling reflections from the lens barrel. In recent years, lens manufacturers have come to market with lenses, like the Zeiss Supreme Prime Radiance, that are optimized to produce a beautiful blue flare and a warm overall look yet minimize less desirable aberrations.

Snehal Patel, Zeiss, delves into lens flares.

Cinematographers who require high-quality modern lensing but also want to selectively reintroduce certain flare characteristics have famously requested lenses to be altered or “tuned”. It used to be that only a few of the larger rental companies had the skilled technicians and the tools to change out or adjust lens elements, or remove certain lens coatings, to create custom effects. Flare can also be modified by polishing the lens barrel or putting polished elements inside the barrel. Focus falloff and edge focus can be customized by flipping lens elements, increasing the airgap between elements, and reducing the image flattening.

Manufacturers have also developed new lenses designed to be “tuned” and customized. A notable example, Band Pro, worked with Angenieux Lenses to develop the Optimo Primes with their Integrated Optical Palette (IOP) technology, which enables customization using interchangeable internal glass optical elements, specialized iris cartridges, and rear filter designs. For example, one of the special iris cartridges creates a curved triangle shaped iris, which emulates the 1970’s-era Zeiss B-speed lenses with their gentle focus fall off and striking triangular bokeh effect (bokeh is the shape and quality of out of focus elements, especially points of light that dissolve into out of focus shapes). During the Advanced-level training, Angenieux’s US distributor, Band Pro, provided a session on the IOP system. They brought ten Optimo Prime lenses for attendees to practice on as well as a wide variety of the interchangeable elements to try out. The swap-out was surprisingly easy, a key feature of this lens technology, and a stark contrast to the teardown of an older, almost vintage, Angenieux zoom earlier that day. It showed that lens maintenance has grown to include procedures and technology well beyond the basic tasks of cleaning the glass and regreasing the mechanical parts.

(Left) Lens tech, Danielle Hudson, (Rule Boston Camera) reassembles an Optimo Prime
after customizing its integrated optical palette. Zachary Barrett (Sim) looks on.
(Right) IOP triangle iris cartridge installed in Angenieux Optimo prime.

Just as people respond to the character of vintage lenses, people respond, in a different way, to the unique visual cues of anamorphic lenses. In his presentation, Dan Kanes told the story of how, after seeing Paul Thomas Anderson’s Punch Drunk Love, he became obsessed with the mysterious quality of the anamorphic image. The obsession eventually led him to start building anamorphic lenses, forming the team that became Atlas Lens Co. Dan’s presentation was ostensibly on the history of anamorphic, but it was also a fascinating study of how economic forces, technological innovation, and artistic needs and desires drive the invention and evolution of new technology and business enterprises. Today, when modern anamorphic lenses are used on productions like Adam McKay/Linus Sandgren’s Don’t Look Up , the lenses are used entirely because of the way they look, not because they are necessary to create a widescreen experience. 

Dan Kanes, President Atlas Lenses, demonstrates anamorphic lens characteristics.
Courtesy Gary Adcock

As PERG Manager, I contributed a presentation about equipment theft, especially high-value lenses. In a conversation I had with retired NYPD police detective Martin Pastor some years ago, he told me that lenses have greater value than most of the bank heists he’s involved with. They are like precious jewels. I presented current statistics from Rental Guard showing how thefts are perpetrated and encouraging rental companies to stay engaged with RENTAL GUARD. People don’t necessarily realize all the ways that using RENTAL GUARD triangulates between the rental community and law enforcement, service centers, used equipment dealers, other rental companies, other countries. And, perhaps even more important than what happens to equipment after it is taken is what rental companies can do to prevent it being taken. RENTAL GUARD’S member-only fraud prevention measures save people from theft many times every year.

Clearly there is a need for more of this kind of training, as evidenced by this event practically selling out during the member presale, by the size of the waiting list, by the distances some attendees travelled, and by the high level of engagement. PERG is discussing repeating the event in future. For myself, I learned a great deal about lenses and how DPs, ACs, and lens techs think about them. For the lens technicians who attended, I think it connected them more directly with the art form they support. 

The Duclos Lens Tech Training was made possible by PERG’s annual sponsors ARRI Inc., Astera, Camera One, Duclos Lenses, Dynamic, Litegear, Panavision, Taylor & Taylor Associates Inc., The Camera Division, and Zeiss; the platinum event sponsors, Angenieux/Band Pro, Atlas Lenses, Chrosziel, Cooke, Fijifilm/Fujinon, and Zeiss; and event sponsors Innerspace Cases, My Case Builder, and Sigma Lenses.

PERG Slack Channels

| PERG News: February 2023 |

We are pleased to announce that PERG will host a suite of company-to-company rental-oriented channels on Slack. There is no cost, and they are available to all professional rental companies. 

Slack channels have proved extremely useful for finding equipment for subrentals; giving alerts of scams, fraud, and theft activity; letting others know about new equipment you have available for subrental or used gear for sale; and for technical discussions. Kudos to the individuals who grew the existing workspace to the vital and efficient system that it has become and will remain.

Without wishing to step on the toes of any other channels, PERG’s Slack channels are intended to expand the idea to more geographic areas and provide a service that is inclusive, neutral, unaffiliated, and long term. We welcome your input to make the channels a greater value to your business.

All you need is a (free or paid) Slack account and an invitation to access the PERG channels on Slack.

SIGN UP HERE for an invitation. 

Note: These channels are available to professional, brick-and-mortar rental companies only. 

The app is available in mobile and desktop versions that are synced. It is intuitive to use. Even if you have not used Slack before, you will pick it up in no time! Slack Quick Start Guide. 

PERG now hosts the following channels: 

fraud_alerts-and-verifications
Report scams; alert others to fraudsters; ask if others know a specific customer. 

news_camera-lenses
This channel is for making announcements and promoting events. This includes product announcements, training events, networking/industry events, and so on.

news_lighting-grip
This channel is for making announcements and promoting events. This includes product announcements, training events, networking/industry events, and so on. 

FOR TECHS

tech_lens-tech
Lens service technician channel is for exchange of information among lens service technicians.

tech_camera-tech
Camera service technician channel is for exchange of information among camera service technicians.

tech_lighting-tech
Lighting service technician channel is for exchange of information among lighting service technicians.

tech_prep-tech
Prep tech channel is for exchange of information among camera prep techs. 

USED GEAR

east_used-gear-for-sale
Post used gear you have for sale. This channel is shared with companies in the eastern third of the U.S. 

central_used-gear-for-sale
Post used gear you have for sale. This channel is shared with companies in the central third of the U.S. 

west_used-gear-for-sale
Post used gear you have for sale. This channel is shared with companies in the western third of the U.S. 

FOR THE EASTERN U.S.

east_who-has-it
Find equipment that you need to subrent quickly from companies in the EASTERN third of the U.S. 

east_new-gear-for-rent
Let others know when you have a new piece of gear that is available for subrental in the EASTERN third of the U.S. You can post a photo if you want. 

FOR THE CENTRAL U.S.

central_who-has-it
Find equipment that you need to subrent quickly from companies in the CENTRAL third of the U.S.

central_new-gear-for-rent
Let others know when you have a new piece of gear that is available for subrental in the CENTRAL third of the U.S. You can post a photo if you want. 

FOR THE WESTERN U.S.

west_who-has-it
Find equipment that you need to subrent quickly from companies in the WESTERN third of the U.S.

west_new-gear-for-rent
Let others know when you have a new piece of gear that is available for subrental in the WESTERN third of the U.S. You can post a photo if you want. 

FOR CANADA

canada_who-has-it
Find equipment that you need to subrent quickly from companies in Canada.

canada_new-gear-for-rent
Let others know when you have a new piece of gear that is available for subrental in Canada. You can post a photo if you want.

There are just a few important rules everyone must follow. 

  1. Keep it organized. You can nest responses by using “reply in thread”; so that equipment requests and conversation topics stay separated. 
  2. Stay on Topic. Limit conversation to the specific topic of the channel. If the channel is for subrentals, it should be just requests and responses. For example, someone might post “Looking for Signature Zoom 16-32 mm. Preps 6/4, shoots 6/5-6/6, returns Friday 6/6. email me a name@rentalcompany.com." Someone who has the gear responds with a short “We’ve got it!” or even just a check mark or raised hand emoji for example. Then the parties reach out by phone or email to discuss terms.
  3. Don't talk money. Pricing conversations must be taken elsewhere. For antitrust purposes, they must be held privately, and must not be held on the app. All discussions on Slack will be limited to those subjects that are permitted by the antitrust laws. Prohibited topics include prices charged, employee salaries, marketing plans and strategies, and current or future costs. Violations of the antitrust laws can have serious consequences for you and for our trade organization.
  4. No ads, except on the designated channel. Manufacturers and dealers are welcome to participate in the tech channels providing information but are not permitted to use those channels for sales. We reserve a separate channel for announcements about products and events called news_camera-lenses and news_lighting-grip.


EWI Update

| PERG News: February 2023 |



Are you looking to hire an entry-level employee? Consider participating in PERG’s Equitable Workforce Initiative and receiving a grant that pays their salary for the first six months of their employment. Andrew Rodriguez, the Program Coordinator for is working hard to pair job seekers with participating rental companies so that we can award the remaining grants. So far, four member companies have made new hires under the program: Lux Lighting, a lighting rental company in New York; Rare Breeds, a boutique camera rental company in Los Angeles; Triode, a full service company providing lighting and camera rental, sound stages, crewing, and production support in Lancaster PA, and Birns & Sawyer, in Los Angeles.

In the 2022-2023 cycle, EWI is budgeted to award eight grants. Rental companies that may be interested should apply immediately. Your application does not commit you to anything, it only gets the ball rolling and posts your job listing. It starts the process of searching for the applicant that you decide to hire. We need your participation to make this program a success.