| PERG News: April 2026 |
In This Issue:
As production workflows continue to blur the lines between broadcast, live events, sports, and digital content, rental companies are under pressure to stock equipment that delivers maximum versatility, high utilization rates, and strong ROI. At NAB Show 2026, Fujifilm is introducing new FUJINON Lenses designed specifically for this shift. Read more...
At this year’s NAB Show, Sony’s theme is ‘The Power Behind Your Story’ which demonstrates how our technologies are the driving force behind various forms of storytelling. At the booth, Sony will showcase an extensive suite of new technology for live production, virtual production, and the current lineup of cinema cameras. Read more...
If you have been following the Koerner Camera Instagram feed—or really almost any lens manufacturer's Instagram--you’ll know that March 19th through March 21st lens techs, lens vendors, and lens enthusiasts from all up and down the west coast, from all over the U.S., and from at least two other continents, descended on Portland, Oregon for the Pacific Northwest Lens Summit 2026. Read more...
At the AICP Town Hall meeting on March 12, 2026, PERG engaged the AICP on a topic that everyone acknowledged has been almost impossible for the rental industry to talk about but poses an existential threat to rental companies. Read more...
The AICP/PERG Spring Mixer is all about the professional rental companies that support productions in LA getting together with the commercial production companies who shoot the spots. Read more...
Tiger Group, by order of owner will be selling more than 1,000 lots of high-caliber audiovisual gear valued at approximately $7 million in a timed online auction opening April 30, marking the largest AV sale of 2026 to date. Read more...
This spring and beyond, the Behind the Scenes Mental Health Initiative is offering a fresh schedule of virtual trainings, giving industry professionals renewed opportunities to build skills that support safer, healthier workplaces. Read more...
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